Is WhatsApp The New Facebook?

Look Around… Everyone is ‘WhatsApping’. In my home, we have two WhatsApp lovers and I am not talking about my brother or sister. I am talking about my parents. They just love spending time on the WhatsApp. They are very enthusiastic people, they prefer typing to talking nowadays. Their phone is ringing all the time, even more than mine. They would just scout for the good messages to send them to my Uncles and Aunts. Sometimes, I think that they are going crazy or maybe I will soon. Now, I can relate to the frustration that they felt when I was a teenager and would not leave my phone for a second. Arghh...

I believe that the same can be seen in many houses. Two or three generations are using WhatsApp. In March 2016, active WhatsApp users crossed 1 Billion count. On an average, 28 minutes are spent on WhatsApp per day. The shocking fact continues, 30 billion messages are sent worldwide every day through WhatsApp.

What is it that makes WhatsApp so popular? One thing is for sure; one-to-one messaging provides an excellent opportunity to marketers. People can talk to each other or in groups without any interference. They have more control over the conversation. They can talk to the people who really matter to them, in place of announcing it to the whole world. The messaging is easy because we have mobile phones right in our pockets.

WhatsApp lovers are growing by the day. People prefer ‘WhatsApping’ to ‘Facebooking’ nowadays. They are still using Facebook, we are not saying that Facebook has lost its loyal users but WhatsApp is gaining users fast. While we will only talk about WhatsApp today, we really mean that messaging apps are the future of social media and WhatsApp is presently the King of the messaging apps.

Find out more about the present scenario here