WhatsApp Marketing Strategy

WhatsApp is an excellent channel that allows you to directly engage with customers since it provides two-way online communication, just like in real stores. ?so using WhatsApp you can communicate with audiences around the globe, provide customer support, confirm purchases, send shipping updates, etc.

Why WhatsApp is worthwhile for marketers?

1.??? It has worldwide coverage

2.??? It offers high user engagement

3.??? It is based on permission marketing

4.??? It allows you to personalize your communication

5.??? Its features can be used for marketing

6.??? It provides an app for running a business

7.??? It provides a Business API

?How to Develop Your WhatsApp Marketing Strategy

Learn the Opt-in Rules

Although WhatsApp opened the doors for businesses, user experience is still in sharp focus for this company, unlike Facebook. The rules for marketers are quite strict, and, in essence, they require brands to build transparent relationships with opted-in users. Let’s quickly review the five key regulations:

Promote your WhatsApp Profile and Opt-in Users

Add subscription forms to your?landing pages.

Add click-to-WhatsApp ads on Facebook and Instagram posts BY display in the Instagram Feed, in Stories, and in Facebook Newsfeed. They all include the advertiser’s?branding, the “sponsored” disclaimer, a short descriptive text, a large image, and a CTA redirecting to a WhatsApp profile.

Set Up Quick Replies

Once your promotion brings some users to chat with your brand, analyze their FAQs and set up quick replies to speed up communication and optimize routine actions. To create a quick reply, follow these steps:

Use Automated Messages

Set an away message when you can’t answer so your customers know when to expect a response. You can also create a greeting message to introduce your customers to your business.

Organize Contacts and Chat with Labels

Label your contacts, chats and messages with different colors to organize them based on your business goals. For instance, you can divide chatting with new customers from chats with pending payments, or new orders from completed orders. You can set up different quick replies to better communicate with people at different stages of their?buyer’s journey.

Create a Catalog of Your Products

Add a price, product description, and number to every product in your?catalog. You can upload up to 500 products. With this feature, you don’t have to redirect your customers to a website and repeatedly send product information and photos to every interested contact. You can share your catalog to promote your products and services on other social networks.

It’s essential to make your business messaging trustworthy

Best Practices to Create a WhatsApp Marketing Strategy

1. Regularly update your status. Your WhatsApp status allows you to post business-related quotes, announce events, create promos, and share links that redirect to videos on other social media sites. Make sure the status text is short, informative, and eye-catching to attract more views.
2. Use WhatsApp to deliver customer care. It’s a great idea to use WhatsApp messages, voice and video calls, and media files to solve customers’ issues in real-time. This direct and personalized approach helps you better engage with your audience and show that you’re a trustworthy business that doesn’t hide from users when they are dissatisfied or have problems.
3. Send short promotions with a website link. Short WhatsApp messages with links to a website help you bring your contacts to certain pages. Such messages tend to have a high click-through rate and are significant in motivating more leads to shop with your brand.
4. Create a WhatsApp link.?It will help users start communicating with your brand easily. They won't need to look for your phone number, type it and start a chat. They only need to click your link, and they will receive a pre-made message.