WhatsApp Marketing for Business: A Guide to Getting Started!
When you think of social media, sites like Facebook and Twitter probably come to mind. But in the case of users of Messenger apps, it has actually come to social networks. And Messenger apps are increasingly being used for marketing.
With 1.5 billion monthly active users worldwide, WhatsApp (a phrase per "WhatsApp") is the leader of many worlds.
Entering such a market cannot be ignored. But how can you use WhatsApp effectively for marketing? Like all relatively unexplored fronts, early adopters have risk measures equal to risk and reward.
1. Use WhatsApp for Business app instead of the usual WhatsApp
With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages
This application arrived with a lot of amazing benefits and features for small and large-scale businesses.
Here are some of the benefits of the WA Business App:
Business Profile: Create a business profile for your customers with helpful information such as your address, business discussion, email address and website.
Quick Replies: Quick Replies allows you to save and reuse the messages you send frequently so you can easily answer common questions at any time.
Automated Messages: When you are unable to reply, set up a remote message so your users know when to expect a response. You can also create a congratulatory message to introduce your customers to your business.
Messaging Statistics: Access important measurements such as how many of your messages were successfully sent, delivered and read.
Even though it's still in its first release, don't expect to give your customer the best experience with this first release. This app is open to bugs and future updates, but it's much better to use WA Business than the normal WhatsApp app.
2. Create an appealing brand for WhatsApp!
WhatsApp is a messaging application where people reach out to family and friends. It's really a place to discuss personal things, even flirtations.
The first strategy to use WhatsApp to grow your business is to customize and create an appealing brand personality.
Because you plan to use WhatsApp as a way to reach consumers, your users need to quickly identify your brand.
You need to create an engaging brand personality or character that will showcase your brand with its WhatsApp number. People don't like to chat with private company names.
Assuming your brand has a customer section that is open to customer complaints and queries, you can create a special number for this purpose. This number can be managed by a real person, so there is a human feeling.
Most busy business people engage with this person on WhatsApp, exchange photos of the products they are interested in, ask questions and agree to payments, delivery terms and much more.
If you want to get your strategy right, you need to set the personality first.
3. Create a contact database
Now that we've all set our brand percentages.
Next…
Customers will need as many customer numbers as possible to compile a list of people to reach you.
As I mentioned earlier, you cannot send messages to users with whom there is no interaction. Before sending your messages, you need to invite contact users to contact them.
It is very unfortunate that you need a number before you can communicate with your users on Whats-App but there is really a way left!
In order to create a customer base, you need to offer them a value in exchange for their phone number.
This could be promotion, fraud, free service or valuable information.
You can create an attractive promotion for users to share your number. Once you add them to the WhatsApp, send them a promo / offer after which they can be retrieved and their relationship with you begins.
4. Offer relevant content to users
What do you do once you start making phone lists?
"WhatsApp is the only widely used app we've ever seen that has more engagement than Facebook and more people use it on a daily basis," Zuckerberg said. (According to CNET, WhatsApp's monthly user engagement rate is 70% on a daily basis, while Facebook's is around 61%.)
WhatsApp has a higher engagement rate than Facebook. This means that users need to present great content on relevant topics, to make sure they are relevant to you.
An example of this is the community we created for students who attended our digital marketing training course. In this group, we offer useful content such as industry trends, tool links, digital marketing strategies and more.
Here's how to put one together for use with your WhatsApp group
Create WhatsApp group (you can add up to 256 users).
Give the group a name. Make sure the group title reveals the name of your business. Such as the digital marketing community
Add your brand logo as a group icon.
Create group guiding policies. This will ensure that people are not posting things that are not online with the sole purpose and purpose of the group. Once you notice people posting inappropriate content in this group, you immediately. You can remove such a person.
Engage users with useful content, gifts, liberties, and more.
The world is really moving in mobile, why not learn how to take advantage of the evolving mobile marketing strategy so that we don't go into our digital marketing course. Click on the link to check the course guide and details.
5. Provide Swift customer support
Providing real-time customer service may not be a luxury for a small business, but with the WhatsApp, you and your small staff can answer any questions that may quickly become your customers.
And because the app supports rich media, you can use text, audio or video to provide a personalized customer service experience.
WhatsApp has an opening rate of 70, which means that if your user is with you on WhatsApp, you are almost certain to see your message.
An example of this is MTN Nigeria. They found that most of their customers wanted a faster way to get answers to their requests, so they had to launch 5 dedicated customer care WhatsApp lines to reach their customers and solve their problems.
They take advantage of fast delivery and quality customer support. This is because they know how popular WhatsApp is in Nigeria. About 45% of WhatsApp users in Nigeria are mobile users.
Another example is our own digital marketing training WhatsApp group. These groups were created for questions and help.
Make sure you are properly resourced to handle customer queries.
The worst thing you can do is get the WhatsApp but not reply for hours. Ensure a dedicated person (s) in terms of traffic and make sure their performance is measured.
6. Consumer research and feedback
WhatsApp is not yet widely used for research, but offers an easy-to-use, inexpensive and fast platform for some quick research and user feedback.
You can ask consumers about the flavors they like, ask them to choose between the options the brand is proposing to launch among other things. Also, WhatsApp is perfect for having some quick conversations within your company.
Additionally, instead of calling customers for feedback, you can create questions for your group that will bring innate answers to your business. It's marketing at its best, and it's free.
With the feedback you collect from your customers, you can respond to their demands and promote the products and services you offer. By creating creative and fun questionnaires, you can communicate with your customers in a way that is not intrusive.
And their input can be very important, which can be rewarded with special offers and coupons to encourage future engagement, brand loyalty and long-term customer retention.
7. WhatsApp status feature
As a WhatsApp, you need to watch people's events in your life more than Facebook, Instagram and SnapChat because it is the most used social media app in the world.
I checked some of the answers to understand how people used the Vespus status feature, this is what I collected:
Status update in WhatsApp:
Anyone can share their feelings, state of mind or whatever.
Another said it's also a way to let your friends know where you are if you're on a trip, vacation or adventure.
Some people even use it to convey a silent message to someone, it is like making a statement.
You can also use it to tell everyone that you are busy or available or in the office, and so on.
You can also add funny one-liners, jokes, poems, etc. that show your area of interest and your personality.
But how can this status feature benefit your business?
In 'Status Update', in addition to sharing photos and events around you, it can be used as a 'flash ad' for your business. Because this status is available to your audience 24 hours a day, it's a useful tool for highlighting your work or the topics you follow.
Combined with the ability to share links, you can take advantage of this feature to grow your business and increase the number of returning customers.
8. Share promotional codes, flash sales
With the new Status feature, you can create special promotional codes that your users can share to get rid of your business. Using the Quick Image and Location feature, status can tell everyone in your group about your promotions.
This can include a two-hour flash sale or a special day to drive traffic.
Depending on the level of interaction, you can increase promotion with special WhatsApp-status coupons or promotions.
9. Cheap
In this part of the world, slowdown is one of the most effective lead generation tactics to get businesses to take the lead. Use
You may have a weekly, monthly or even daily supply to bring pedestrian traffic to your store, or visitors to your website.
Since WhatsApp and Status are free, the only cost of such advertising is the promotional products or services you provide. This greatly reduces the overhead of any marketing plan.
If you want to drive new users and get users back to your website, the WhatsApp marketing strategy works best.
The world is really moving in mobile, why not learn how to take advantage of the evolving mobile marketing strategy so that we don't go into our digital marketing course. Click on the link to check the course guide and details.
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