WhatsApp Marketing: The best game field that enhances your development scope and presence

You must be using different social media platforms like Facebook and Instagram for your social media marketing. But have you ever considered using WhatsApp for marketing? It is very important and should be used by businesses.?

WhatsApp Business was created specifically for this purpose. You can connect and engage with your customers in a large way through this feature. Send personalized messages, answer their queries, and make the audience relate to your brand through this strategy. When you do this, you humanize your brand and create an impact.?

Diving into WhatsApp marketing tactics

Understand how you can use WhatsApp as a marketing channel. Utilize the tactics given below and use them efficiently to attract more potential customers towards yourself.?

Promotional messages

A way to advertise your products proficiently on WhatsApp can be done through promotional messages. They are non-transactional messages, and companies use them to advertise back-in-stock alerts, recommend products, product launches, shipping updates, and more. Through this, you can engage with potential customers and increase your brand awareness.

Make use of WhatsApp Business’s catalog tool

You can make a Catalog of your services and products using the WhatsApp business catalog tool and share its link on other social media platforms. Business users can also send their whole catalog to consumers on WhatsApp. You can upload up to 500 products to it.

In the catalog, the product has to be represented by an image. The products can consist of a title, price, description, product code, and link to the product. But remember that adding price to the catalog is allowed only in some countries. You may be wondering how this catalog can help you. Well, it can help you in various ways. You will be able to generate more sales, and customers will be able to easily browse and buy your products on WhatsApp.There are billions of users on WhatsApp worldwide; hence, you will be able to reach them easily through the catalog.?

Automate communication

WhatsApp business automation assists businesses in doing repetitive tasks and sending repetitive messages like promotional messaging,? customer support, and reminders. Save your time and effort by using the Whatsapp business automation tool. Timely responses create customer satisfaction.?

Customers are more likely to buy a product when they get a response to their query immediately. This is so because, at the time of asking the query, there is a high chance that they might be thinking of buying that product at that particular time. Hence, it helps them to give a push to make the purchase by answering their query.?

Businesses can automate conversations through WhatsApp-integrated chatbots to help send instant premade answers to frequently asked questions.?

Click-to-WhatsApp Ads

When someone scrolls through Instagram or Facebook, they see Click to WhatsApp ads. When they click on them, they will be directed toward your WhatsApp, and they can chat with you there. Through this, you can get their phone number and name. This will assist you further to remain in touch with them.?

WhatsApp Retargeting Campaigns

You can reach out to those people again who have shown interest in your product but haven’t bought the services. You can retarget these customers by sending them new messages again as they have seen your past messages. You can send them messages, promotions, offers, and many other things so that their interest is reignited.?

The Benefits of it are many you can create lasting relationships with customers. The achievement rate through this is dependent on various factors like message quality, user experience, and more.??

About the Cart feature

Anyone can place orders through the WhatsApp business app through the cart feature. consumers can easily begin their order process through this feature. It appears in the business profile. Hence, it becomes easy for customers to browse the catalog and then add items to their cart. The benefits of this feature are many: Your transactions are secure; no one will have access to your information, not even the business. Moreover, You will be able to place your orders quickly.?

Away messages:?

When you are away from your phone and do not want to neglect your customers on WhatsApp, you can make use of away messages. This feature is great for your business. You will be able to respond speedily every time through away messages. A customizable message will automatically appear to the consumers. You can also attach links to pages like FAQ pages and other relevant pages.?

Label Contacts

The label helps you find your chats and messages easily. You can create and organize them in different colors and names. Also, you should know that marketing messages let you share promotions and reminders with all the customers in a label.?

List Messages and Reply Buttons

List messages consist of a menu of 10 products or options. They are used to add elements to marketing campaigns to influence consumers. Customers can click on any option that they desire or want to read about. These are a few examples of what List messages can contain in a buyer’s journey:?

• FAQ menu
• Order food
• Schedule Appointment
• Change delivery address
• Delete delivery address

Reply buttons

With WhatsApp business reply buttons, your customers can get information faster. Customers can select any of the three options. A message can consist of up to three options.?

CRM integration

CRM integration helps organizations keep a record of client contacts and monitor their behavior and preferences. Through this, you can nurture and create enduring relationships with your customers. Thus, it will help have an edge over others.?

New WhatsApp changes?

Whatsapp has introduced a new update called “Per-User Marketing Template Message Limits.” This update impacts the deliverability of a brand’s marketing messages on this platform.?

There is a limit to how many brands can send messages through WhatsApp. WhatsApp adjusts the limits from time to time.?

You must stay updated regarding them. Additionally, Whatsapp selects the brands on the basis of metrics. Also, WhatsApp wants its customers to enjoy its service hence, they do not want to spam them through brand messages.??

Conclusion

Choose 99 Digital Services for your Online development and WhatsApp marketing and see the advancement in your business now. So, partner up with 99 Digital Services and get an amazing strategic advantage in this competitive arena. Take our help and see the growth in your business and outshine amongst competitors. To book your consultation or learn more about our services, contact us at- [email protected].?