Are WhatsApp chatbots really the buzzword of business nowadays?
I am sure many of us were shocked when Facebook bought WhatsApp in 2014 at a staggering amount of 19 billion dollars. An enormous investment in a messaging app ??. But Facebook is having the last laugh with all kinds of benefits.
In today’s modern world most of the interactions among people are happening only in social networks. Now more transactions are possible on social platforms than websites.
People have realized the benefits of using apps to connect with brands and WhatsApp is the next best platform to market products, brands, and services.
WhatsApp Business launched a kind of beta test run of bots on the platform which has now more than 3 million users. Chatbots which connect artificial intelligence with customer experience is an ideal choice for WhatsApp.
WhatsApp used in more than 180 countries around the world, has a market share of more than 40%. It is the torchbearer and undisputed market leader.
Hence it provides the right platform for chatbots to develop businesses WhatsApp being the messaging app for more than 1.5 billion people is the right choice to build chatbots.
So, What is WhatsApp Chatbot? ??
WhatsApp chatbot is a software program that runs on an encrypted ?? WhatsApp platform. WhatsApp users can communicate with a chatbot through the chat interface as they would talk to a real person.
Benefits of Having an Own WhatsApp Chatbot:
There are several benefits of owning a WhatsApp Chatbot which include:
? Enables to assist customers on their preferred platform & preferred language which they use daily.
? It supports the customers to respond to questions right away.
? The real-time confirmations are possible with instant answers to the customers’ questions.
? Customer experience enhancement is sophisticated with WhatsApp chatbots.
? Leads customers down the sales funnel by enabling them to take fast actions.
? Integrate the chatbot with your CRM and send leads directly into your sales process.
? It builds trust and loyalty with customers.
? Personalization of customer experience is possible by customizing the script the WhatsApp uses
? The customer communications are more comfortable and secure with an end to end encryption in WhatsApp.
How to create WhatsApp Chatbot?
Developing WhatsApp chatbot is easy, but it is necessary to have a solid plan and aim to build a sophisticated one. Partly it is like creating Facebook Messenger Bots. But with WhatsApp, there is more flexibility in customization. Also getting the approval of WhatsApp is necessary for building a recognized WhatsApp without being blocked by it.
There are two ways to build a stable and long-term usable WhatsApp chatbot. The first one is created by applying for WhatsApp Business API. It takes time to get the approval for making this kind of WhatsApp chatbot. But the waiting time can help in developing a WhatsApp Chatbot with all the requirements as per the need of it.
The second way is to get integrated into FS Partner API for WhatsApp for early access. It is mainly done to save time for approval and verification by WhatsApp. It also avoids waiting for the support from WhatsApp by allowing to prototype.
Conclusions:
Chatbots with the capacity to reduce 30% of expenses are part of WhatsApp chatbots to facilitate customer interactions.
Chatbots is the chat interface of WhatsApp for better customer interactions. They could benefit better from WhatsApp chatbots for developing the business to the next level.
Sales & Service Business to Benefit from WhatsApp Chatbots.
WhatsApp’s easy integration with many other technological tools like Dialogflow, PHP, and many others make wonderful WhatsApp Chatbots of the future. It is the reason many businesses hire chatbot developers for their chatbot development services to create WhatsApp chatbots.
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