WhatsApp as a Business Tool for Growth and Success in 2024

WhatsApp is one of the most successful mobile messaging platform, with approximately 2.78 billion users worldwide. It is also ranked as the most used app with over 100 billion messages sent daily, available in over 180 countries. It is also estimated that 70 of WhatsApp users check the app every day.

Understanding these impressive statistics, it's a no-brainer why any business, including yours, would consider leveraging WhatsApp as a key messaging tool to maintain and grow its customer base. Join the ranks of over 50 million businesses around the world who are already utilizing WhatsApp to expand their reach and enhance their operations.

In this newsletter, we'll dive into how business can start using WhatsApp as a business tool for growth and success, provide guidance on how to get started, and share motivating success stories from businesses that have successfully implemented WhatsApp in their strategies.

Evolution of WhatsApp from Communications to Application Platform

???? 2009 WhatsApp founded by Brian Akton and Jason Koum as a simple messaging app

???? 2014 Acquired by Facebook for $19 billion and reached over 600 million active users becoming the most used messaging platform

???? 2015 Introduction of WhatsApp web allowing users to access messages on desktop

???? 2018 WhatsApp releases the Business API to allow businesses to respond to users programatically

???? 2022 WhatsApp releases cloud API making to API more accessible, introduces WhatsApp eCommerce, payments and much more.

???? 2023 Generative AI Era, WhatsApp AI Applications pop up, WhatsApp talks about introducing its own Meta_AI Chatbot

WhatsApp Used as a Tool for Growth and Success

?? Online fashion retailer Modanisa offers eCommerce sales on WhatsApp boosting sales and cutting costs. 70% of enquiries manages directly by automated chatbot, 56% of customer contact happens on WhatsApp, 55% of customers placed their first order on WhatsApp, 36% cost saving on operating call centers.

?? Sven the Bouncer - The first social media campaign on WhatsApp. Absolut launched a campaign on WhatsApp where users who wanted to attend the launch event had to convince Sven the bouncer to grant them access.

?? Tati Custom Software Development created one of the first automated chatbot for a Doctor to help with: (1) automated messaging to users, payment processing and script assistance for regular clients.

No Code Solutions to automate WhatsApp

You too can get started with online No-code tools to automate your WhatsApp business. No code tools are great to get started quickly, offer predictable and affordable pricing and can manage most repetitive tasks on WhatsApp.

1. Wati.io: Owned by Clare.ai, Wati.io is a versatile customer care automation solution. It allows businesses of all sizes to automate customer responses and establish conversation flows using a no-code chatbot builder.
2. QuickReply: This tool is an all-in-one solution for eCommerce businesses, enabling them to manage marketing and customer relations across various platforms including websites, Facebook Messenger, and WhatsApp.
3. WappBlaster: Known for its user-friendly layout, WappBlaster offers extensive features for effective marketing, including support for multiple languages and an anti-blocking algorithm for bulk communications.
4. WaMessages: A cloud-based application, WaMessages allows businesses to communicate with multiple WhatsApp contacts simultaneously and offers features like message customization, media attachments, and diagnostic reports to assess the effectiveness of messaging campaigns.
5. Vepaar: Formerly known as WhatHash, Vepaar is a comprehensive online application for WhatsApp Business. It features advanced CRM integration and is ideal for businesses seeking to automate their processes.
6. AiSensy: AiSensy is a marketing and customer service platform that leverages the official WhatsApp API. It's suitable for businesses of all sizes, offering features like chatbots, promotional messaging, and a multi-agent shared inbox for team collaboration.

For the tech savvy entrepreneur who has the time or can spare developers, any of the tools above will be sufficient for the majority of WhatsApp automation tasks.

If you are looking for a more custom solution - then you might want to consider custom development with WhatsApp specialist developers like Tati Digital.

Custom WhatsApp Development

Custom development can range from simple customisations like automated scheduling and appointment handling for a medical practice to complex applications like MobileGPT - AI based WhatsApp chatbot that can: (1) generate images, (2) generate documents, (3) go shopping, deliver daily news articles, (4) deliver personalised learning programmes and much more.

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