WHATSAPP BUSINESS API!

Do you know the most utilised messaging application in the world? Have you really sat and thought about it ? It’s whatsApp! Plain and simple!

Over 2 billion people use WhatsApp every day, sending over 65 billion messages per day, making it the most popular messaging program. Since everyone is on the application I think it legitimises applicability even for a business.

Just for context, let's find out what WhatsAPP Business API is. WhatsApp business API is a chatbot system that allows businesses and customers to interact on business inquiries. Customers get information about a particular business via WhatsApp without waiting. The interaction is real time between the client and the business.With normal WhatsApp and even WhatsApp Business, there is a human interaction on both ends of a WhatsApp conversation? while on the other hand with a WhatsApp Business API chatbot your customers are able to interact with a feed information system allowing them to get responses in real time.

How are you currently serving your customers? How do you ensure you don't miss a single client? What new mechanisms are you using to facilitate inquiries and purchase orders so that all clients feel valued at all times? How do you guarantee your customers are all served at the same time?Think about it.?

As technology changes there is a great need to adapt to this advancement; more and more people are spending time on their WhatsAPP, why not use this as leverage for your business growth ??

They’re so many benefits with WhatsAPP business API. Lets see them:

• Convenient Two-Way communications-the business writes and a customer responds and vice versa. Everything happening in real time
• Improved customer care-Gone are the days of frustrating customer service and support calls, long hold times, never-ending routing to agents, and backlogged support emails. WhatsApp Business provides companies with a personal environment to chat with customers in real-time. By providing the information and support your customers are looking for, WhatsApp Business fosters loyalty and trust
• Brand-verified conversations-on WhatsApp, a unique business identity that injects branding elements into your WhatsApp conversations. You can add contact numbers, website URLs, store locations, promotional details, and more. WhatsApp Business also lets you add multimedia to messages, including images, videos, and documents
• Global reach-WhatsApp is the most popular messaging app in more than 100 countries, with a global customer base of more than 2 billion, making it a perfect channel for businesses to reach captive audiences from all over the world.
• Automatically initiates more conversations-Once users have opted in to receive WhatsApp messages from your business, you can create templated messages that notify customers to take the next step and start a conversation.?
• By imposing strict policies for content quality and response times, WhatsApp ensures users don’t receive spammy or irrelevant communications. WhatsApp also requires business users to respond to incoming customer messages within 24 hours using a non-templated message.
• Added security with customer messaging opt-in-security features like end-to-end encryption and two-factor authentication to keep both consumers and businesses safe. WhatsApp Business also verifies your business account upon registration, ensuring customers of your identity when they opt-in to receive your texts and communications
• Use message templates-WhatsApp’s message templates enable you to send pre-written messages like appointment reminders, delivery updates, and confirmations.
• Saves time with quick replies-the system responds on your behalf. Its so easy!

How do you then use this App for your business and what does it really mean?Here are some ways you can use WhatsApp Business API for your Business:

1. As a Query Platform

Customers can ask anything about your business and the chatbot will reply on your behalf in real time

1. As a Mobile Survey Platform

You can ask your customers to give feedback about your business, project or campaign and receive real feedback from real people

1. You Can Use it as a Subscription Platform

Customers can inquire about your services and make payments on the same platform in real time. Once they choose their favorite products or services payment can be triggered

1. Reporting Platform

Customers can report events, disasters, urgent issues embedded with pictures and videos as a proofing source

1. An Enquiry Platform

Customers can inquire about your products and services and see the numerous offers you have and place orders in real time.

With the nature of any business, a company will? be able to benefit differently depending on how one chooses to use the platform. Whatsapp API manages to automate all your processes which means, customers can make decisions in real time from anywhere in the world, 24 hours a day.

Over 5 million businesses worldwide are using this application which include the below:

• Retail
• Ecommerce
• Health Services
• Finance
• Travel & Hospitality
• Fundraising & Nonprofits
• Real Estate
• Government
• Entertainment & Media

Before you start wondering how one can talk about all these things and not have a way to demonstrate its works, please run a demo on how the WhatsAPP Business API works send the word HUB to 255754221133.

FastHub is here to help your business succeed. You can contact us via 0800712354 - "Toll-Free",email us today for this service on [email protected], [email protected] or visit our website at www.fasthub.co.tz .

Until next time!