WhatsApp Ads: Coming Soon or Not?

Even though rumors of WhatsApp implementing ads and a subscription plan have been around since 2018, no official changes have been made regarding the popular messaging platform. Nonetheless, according to an interview with Brazilian website Folha de S. Paulo, Will Cathcart of WhatsApp has suggested these updates may come in the near future.

In terms of advertising on the platform, Cathcart reassured users that they won’t be included in chat conversations or inboxes. Although this is good news, he did hint that advertisements may appear in other various sections of the app such as Facebook Channels and Statuses. As for chargeable features, Cathcart implies that Channels will most likely require payment to access exclusive content or get promoted.

On one hand, it's reassuring to hear that our current conversations won't be interrupted by ads but overall this means we'll effectively be losing the free benefit of using Whatsapp; not to mention potential privacy dangers associated with advertisements being scattered around the platform.

Having said so, WhatsApp’s major revenue source at present is its Business API which has allowed businesses big and small a way to interact with their customers through messages and tools over the social media app - reportedly earning them up to $10 billion annually! How do you feel about ads potentially appearing on ends of your phone? Tell us your thoughts in the comments below!

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