What’s Your Why? Reflections from My Journey of Leadership and Purpose

By Wabo Kagiso Moswate

As I reflect on my journey as a leader, I often find myself going back to one fundamental question: What is my Why? This question has been central to how I lead and the impact I seek to create in both business and life. After reading Simon Sinek's Start With Why, I’ve come to realize the profound difference that having a clear sense of purpose can make in driving leadership, organizational success, and personal fulfillment.

In today’s competitive and fast-paced environment, it’s easy to get caught up in What you do or How you do it. But understanding Why you do it—your deeper reason for being—is what truly sets you apart. It’s this understanding that allows you to inspire action, drive change, and build long-lasting relationships.

Key Reflections from Reading Start With Why

Reading Start With Why challenged me to think deeply about how I approach leadership. A few reflections that stood out to me:

1. Purpose Drives Passion Sinek’s idea that Why comes first has resonated with me. I’ve always believed that passion is the fuel that keeps us going, but passion itself is fueled by purpose. When you are clear on your Why, you don’t need external motivation. The work itself becomes meaningful, and this sense of purpose is contagious. People don’t just follow you because of your position—they follow because they believe in what you believe.
2. Inspiration Over Manipulation Another key takeaway from the book is the idea that true leaders inspire rather than manipulate. In my experience, I’ve found that short-term tactics—whether it’s through incentives or external pressures—may deliver immediate results, but they don’t build trust or loyalty. When you lead with your Why, people are drawn to your vision, and that connection goes beyond transactions. It’s how you build long-lasting relationships, whether with customers, employees, or partners.
3. Building a Loyal Team Around a Clear Purpose Leadership isn’t about having all the answers; it’s about creating a sense of shared purpose within your team. One of my key reflections has been the importance of aligning people around a common vision. This not only fosters a sense of belonging but also creates a culture of ownership and accountability. When everyone understands the Why, they’re more likely to take initiative and be committed to the organization’s success.

Tips for Leading with Purpose: Insights from My Experience

Over the years, I’ve had the privilege of working in leadership roles across various industries, and I’ve picked up a few lessons along the way. Based on my journey and reflections from Start With Why, here are some practical tips for leading with purpose:

1. Identify and Communicate Your Why Clearly It’s not enough to know your Why—you need to communicate it consistently to your team and stakeholders. People need to understand why your organization exists and why their work matters. Whether you’re leading a department, a project, or an entire organization, make sure that your purpose is front and center.
2. Cultivate Trust Through Consistency Trust is the foundation of strong leadership. One lesson I’ve learned is that consistency in your actions is key to building trust. If you consistently act in alignment with your Why, people will begin to trust that your decisions are not just for short-term gains but for the long-term good of the organization and its people. When people see that you genuinely prioritize their interests and deliver on your promises, it strengthens relationships.
3. Lead with Integrity: Always Deliver on Promises Integrity is at the heart of leadership. One of the most important lessons I’ve learned is to always do what you say you will do. People remember when you keep your promises, and they also remember when you don’t. If circumstances change and you are unable to follow through, the best thing you can do is communicate openly and honestly. Providing feedback on why a commitment might be delayed or changed not only maintains trust but also shows respect for those you lead.
4. Empower Your Team with Purpose One of the most effective ways to drive engagement is by empowering your team. Give them the autonomy to make decisions that align with the organization's purpose. When your team feels empowered, they’re more invested in the success of the organization. Encourage them to make choices in line with the Why, and support their growth as leaders in their own right.
5. Lead by Example: Show Your Commitment to the Why As a leader, your actions speak louder than your words. If you want others to buy into your Why, you must live it every day. This means showing up with passion, making decisions that align with your purpose, and standing firm in your values, even when it’s tough. Over the years, I’ve learned that people watch your actions closely, and it’s through those actions that you inspire them to follow your lead.
6. Measure Success Beyond Financial Metrics Success isn’t just about hitting financial targets. It’s also about creating value for your customers, your employees, and your community. One of my biggest takeaways from Start With Why is the importance of measuring success in terms of impact. Ask yourself: How are you improving the lives of those you serve? How are you contributing to your industry and society? These are the measures that ultimately matter.

Final Thoughts

As I continue on my leadership journey, Start With Why has reinforced my belief that leading with purpose is the key to creating lasting impact. Whether you’re leading a team, running a business, or navigating your career, take the time to reflect on your Why. It’s the foundation upon which you’ll build trust, inspire action, and create meaningful change.

To my fellow leaders, I challenge you to think deeply about your purpose and how it informs your leadership. Let’s create organizations that not only achieve financial success but also inspire people to believe in something greater.

Call to Action: What’s your Why? I’d love to hear your thoughts—share them in the comments, and let’s start a conversation about how we can all lead with greater purpose.