What’s Your “Why”?
Barron Boyd
Fixed Operations Business Development Consultant, Automotive Fixed Ops Leader, Helping Dealerships Boost Service Revenue & Retention, Driving Dealership Service Success, Fixed Ops Strategy
After over 18 years with an incredible organization, I’ve learned a lot. One of the most important lessons? You can’t cut corners on quality for the sake of price. Unfortunately, it happens all the time.
In the coming months, you’ll see a dramatic shift on the Rocky Top LinkedIn page as our reps showcase the “why” behind our products, showing technicians and advisors first hand how our products work. It’s one thing to sell something just to turn a profit—but it’s an entirely different scenario when you’re offering a product that provides real, tangible benefits to the consumer.
There are plenty of products out there that claim to be like BG, but none truly compare. Time and time again, we see service managers using a competitor’s products on their customers’ vehicles—yet when it comes to their own vehicles, they choose BG. Why? Because BG works. It has worked since 1971, and it continues to set the standard in quality and performance.
And now, that legacy of quality has been recognized at the highest level. BG has secured partnerships with two of the largest original equipment manufacturers in the world—Ford and GM. These partnerships aren’t just another accolade; they’re a testament to the effectiveness and reliability of our products. When two of the biggest names in the automotive industry choose to back your products, it speaks volumes. And I have no doubt that even more partnerships will follow in the future.
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The dealership environment can be a very political one. Often, service managers don’t have the freedom to choose the products they truly believe in. But if I owned a store, I know one thing—I would only offer my customers the best. Anything can be made profitable if priced right, but true value comes from delivering results.
That’s why we’re doubling down on showing our connections and followers our why. It’s critical for advisors and technicians to believe in the products they sell and the services they perform. When they see firsthand what BG products do and how they work, they gain real confidence—confidence that leads to stronger recommendations, better customer service, and increased sales.
So, let me ask you—what’s your why?
Ingeniero Industrial / Soluciones químicas para automoción / Desarrollo de Negocios / Formación / BG Products / Flowey
1 个月Excellent article Barron, the same thing happens here in Spain and the rest of the world. I always tell my clients who are only looking for price that BG is not more expensive, BG is more valuable, and that is because it works. And also, we add something that nobody else does: we advise, train and invest our time in our clients. Most of those who try our products and services never want to change it. Greetings from Spain.
I love this, i learned this about BG almost 25 years ago and i am so glad to see you advancing your career to impact more dealership personnel in a positive way. Great job!
Regional Sales Manager DealerLogix / Text2Drive / eAdvisor
1 个月Barron, you have nailed this. BG is the best out there. I have seen it with my own eyes and witnessed its results. My why? To sell a product or service I believe in 100%.