What's your weapon of choice?
Edward Thatch was born in 1680.
It is said that he fought in the War of Spanish Succession from 1701 - 1714.
After the war he was unemployed so he traveled to Nassau, Bahamas which was an outlaw haven at the time.
Thatch then became a pirate, better known today by the name of Blackbeard.
Blackbeard remains the most famous Pirate of all time despite having passed away 300 years ago and only being a pirate for less than 2 years.
How can that be?
Was it that he was so violent that the stories of him could never die?
Nope..
It’s actually the opposite.
There is no known account of him hurting or killing those he help captive.
Its said that Blackbeard would keep lit fuses under his hat and in his beard which made smoke pour out..
Some reports say his eyes were bright red, perhaps from putting hot peppers in them before battle, this was meant to scare anyone who saw him.
Blackbeard became famous because he understood psychology and how to generate the response he wanted.
Fear was his weapon of choice.
One of the best weapons for business today is your messaging.
Its through understanding what your ideal clients want and need that you can generate the type of response you desire.
I’m going to work with a small group of people to help them bring their ideal client from: “I don’t get it”
To:
“I NEED THAT!”
If you’re not positive your messaging is perfect then reach out.