What's Your Story?

As we celebrate Author's Day today, it's an excellent time to think about your business and if you are doing an effective job of sharing your story. Does everyone know who you are and what you do? This does not mean that you have to write a book or life story.

When promoting your business, consider how telling your story can make a difference. People like to do business with people they know, like and trust - and there is nothing that can help improve this than being open and sharing what you are all about - your story. The more one feels that they know you, the more likely they will "want" to do business with you.

Your story can be about how you got started and how long you have been in business and why you do what you do. If you are a family business, be sure to let others know that.

Are you passionate about helping others or various causes? Open up and include this into your marketing campaign. You might consider creating a special promotion which will help support a charity or cause you strongly believe in.

Hopefully, you get the point about telling your story and that you don't need to write a book. Meanwhile, here is a creative way to promote your story / business in a book format while also providing a memorable gift that will help create a lasting impression. Check out https://bookwear.com/ for some great ideas.

I'd love to hear your story. And please feel free to contact me if you would like more information about "Bookwear" or ways to promote your business and "tell your story."

Have a Happy Authors' Day!