What's Your Sales Superpower?
Jeff Bajorek
Salesman ? Coach ? 6x President's Club ? Rethink The Way You Sell? ? #SellLikeYou?
As a seller, you want to work with a well-differentiated company. You want to represent something that stands out in the industry, makes an impact that nothing else can make, and hopefully has a little marketing buzz behind it.
Over time, when that buzz gets quieter, and the sex appeal of that brand starts to die down, there's something far more important and valuable to your success.
You.
A firebrand may open doors for you when you're getting started, but your own differentiators are what sustain your career. Simply put, how you sell is always going to be much more significant than what you're selling.
Kristie K. Jones led this week's charity coaching session, and she talked a little bit about this during the hour. Considering that most of us do not have the leverage of a powerful brand in the market where we sell, you need to lean into what makes you stand out.
People like to talk on social media about their personal brands, but attempting to build celebrity on certain platforms is only one way your reputation precedes you, and it's usually not as valuable to your customers as you think it is.
How do you build a brand with your customers that makes you someone worth talking to?
When you prospect, it's about being professional, persistent, provocative, personalized, and providing value.
When you do discovery, it's about really connecting with your prospect, asking questions no one else will ask so you can really connect and help them see and say things they never have before.
After the sale, do you remain connected and interested? Or are you passing their success off to someone else? Even if there's a customer success department, someone who keeps the conversation going long after the sale will set better expectations for future customers while also earning referrals in the process.
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90% of sales success happens in these three stages, and they're what most of your competition is trying to automate. There's never been a better opportunity to stand out.
What's your sales superpower? What do you do that nobody else does?
Do you have some unattainable talent? Are you relentless with your execution and mindful of details?
There are a lot of ways to make an impact in your market. Identify them and lean in.
Until next week,
JB
I'm Jeff Bajorek.?Salespeople look to me to help them overcome mediocrity while selling with integrity. You never sell better than when you?#SellLikeYou.
Tech Exec · SALES Leader · Coder · Marketer w/ Master's degree & Certifications from Amazon AWS, Salesforce, Google, Meta.
8 个月Disagreeing without being disagreeable.
"Don't die with a full wine cellar" + 不敵 + Hates Mediocrity + Strategic Global Sales
8 个月Thanks for sharing JB. Mine is building rapport.
??I Coach Sales Managers to achieve consistent results by prioritizing accountability, strategic coaching, ICP focus and performance metrics | 1 on 1 and Group Coaching | LI Live and Podcast Host
8 个月Jeff Bajorek so important to know this if you are a seller and especially if you are leading a team! I created a new exercise a while back for my clients that asks what their people are good at, i find a lot if people only focus on the bad. I always want to get people doing more of what they are good- it always leads to better results!
Holding B2B SaaS Founders, Sales Leaders, and Sales Pros to a higher standard—with tough love. | Coach | Hiring | Author | Speaker
8 个月What special skills do you have that allow you to outperform and out-earn your coworkers andyour competition?