What's your purpose?

What's your purpose?

What’s your purpose?

That’s a big question to wrestle with and at Hacker Valley Media, we don’t shy away from it.

A couple of weeks ago, Chris Cochran , Ron Eddings , Jennifer Cochran , and Monika Eddings got together in Dallas to refine our purpose as a business. They were inspired by reading Simon Sinek’s Find Your Why.

Thanks to Chris’s training and experience as a coach, he led an exercise to understand everyone’s why - why we work at HVM, why we want to continue, and what we hope to see in the future.

Taking the time to share these insights brought the team closer and served as a launching pad for defining our purpose. It was an exercise in communication as we worked to find the best words to express our mission, vision, and path. After many iterations, we found it!

At Hacker Valley Media, our purpose is to pioneer creativity in cybersecurity so that people feel courageous and empowered to pursue their personal legends.

Our flagship podcast, Hacker Valley Studio was created to "inspire peak performance in cyber practitioners" by exploring the intersection of humanity and technology. Three years later we continue to honor that vision and expand on it. We believe everyone has a personal legend worth pursuing and we want to explore that journey through creative mediums.

With a new North star, there will come changes and we’re excited for the year ahead.

What's your personal and/or professional purpose? Drop it in the comments, we'd love to know and support you!

ONWARD & UPWARD

Speaking of pioneers and journeys, we've gotta give it up to Maria Velasquez, Gianna Whitver, and the Cybersecurity Marketing Society for hosting the first in-person Cyber Marketing Con last week ??

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Chris, Ron, and Monika pictured attending and presenting at Cyber Marketing Con 2022.

Congrats on a job well done and thank you for creating a space for cyber marketers to come together, share ideas, and learn from each other ????

Chris, Ron, and Monika enjoyed three days of cyber marketing immersion and hosted their workshop "Create Your Own Company Podcast."

Thank you to everyone that attended, we are excited to see your podcasts come out!

#cybermarketingcon2022

IN THE VALLEY

As podcasters, we have the opportunity to meet new people in cyber every week. We would love to connect you with these folks so, please, allow us to re-introduce our guests ????

Ashish Rajan & Shilpi Bhattacharjee

At AISA CyberCon in Melbourne, Ron met with our fellow podcasters, Ashish and Shilpi from Cloud Security Podcast. They discussed shared highlights from their respective talks on supply chain security and zero trust principles.

Dirk Hodgson & Adam Green

While at AISA, Ron also met with NTT’s Dirk Hodgson and Adam Green! They discuss the growth and mindset of Australia’s cybersecurity industry. Watch their full video interview here.

Bryson Bort

Bryson Bort, CEO, and Founder of SCYTHE, joins Davin on Hacker Valley Blue to talk about purple teaming and business building. He explores why the “blue team vs red team” mindset is so hard for practitioners to let go of.

Alexia Crumpton

As both, an engineer with MITRE and an educator for future cybersecurity practitioners, Alexia understands the complexity of new and emerging concepts in modern day cybersecurity— and she sees the confusion our current training methods are creating. Learn more in her episode on Hacker Valley Blue.

Amy Fair

Amy bravely shares her story of being laid off as a cyber content marketer and how she turned the unfortunate layoffs into new opportunities within weeks. It’s truly a story of Breaking Through In Cybersecurity Marketing and how vital it is to maintain lasting relationships.

Dan Holden

Dan has over 20 years of experience in cyber and has seen how the industry has changed. He joins Allan on The Cyber Ranch to discuss a vision of cyber’s future, by revisiting the past! Dan and Allan go as far back as the Monroe Doctrine of 1823 and bring it full circle to lessons learned from famous heists and COVID.

Remember to subscribe on your favorite podcast platform so you never miss an episode!

VOTES ARE IN!

DMA People's Choice votes are in. Winners will be announced December 14th.

Congratulations once again to all the nominees and a big THANK YOU to all those who participated throughout the voting process! We’d also like to thank our good friends at SANS Institute for partnering with us to help bring the Difference Makers Awards show to life!

THANK YOU'S

Hacker Valley is powered by collaboration — within our team and with our amazing sponsors. We want to take a moment to celebrate the teams that help us take things to the next level and enable us to keep making dope content. Thank you Axonius , NetSPI , and PlexTrac ????

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