What's your Power Story?

how do we craft and deliver powerful stories?

Designing a narrative that pulls an audience in and delivers them elegantly to a meaningful connected story, instead of just a logical arrangement of the disjointed facts. With each scene, each beat, you would know what your audience would be thinking. As a new-age leader you would need the 5 key elements to create your powerful story

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I am convinced that in a noisy complicated world, we owe it to our audiences to craft and share stories that are more than just a rehash of the existing google-able data.

— A design thinking approach to storytelling —

Design Thinking is about taking a disciplined, objective and methodical approach to solving a design problem: clearly defining the challenge, creating multiple solutions, picking the best and executing.

Combining this with storytelling creates a process where we inject this same approach into the narrative process, effectively eliminating the noise. In this case, the design problem is identifying and delivering the meaning of your story in the mind of your audience in the most memorable way.

— The 5 elements of a Power Story —

It begins by identifying the problem, in the case of narrative: what is the idea or the meaning we are trying to convey? In narrative terms this is known as the Objective ( TFD approach) and it is, from experience, the hardest part of the process. We must distill and refine a complex idea into an essence that is simple and yet loaded with meaning.

The goal as a power storyteller is to bring your audience to this profound understanding in the most engaging way possible.

In a power story, you often reach this moment at the climax where Bollywood or Hollywood has exploding airplanes, you create explosive meaning!