What's your POV?

Everyone agrees with your thought leadership?

Kudos, but it isn't bold enough.

Good thought leadership is often sociable. ?????????? Thought Leadership is ?????????????????????? ????

Especially in B2B…

It has to have a built in point of view on how a problem should be solved ??

Most CEOs/CMOs say they want to stand out and lead, but then don't walk the talk and move back to sea of sameness where it feels rather safe.

Your POV should be different. But relatable.

Easy to understand. But not so basic that everyone agrees immediately.

You will never a succeed with a wishy-wishy “?????????? ???????? ??????” opinion.

The Reason?

Because true thought leadership has to either introduce a new conversation or re-shape an existing stand.

Share your POV with conviction, then welcome conflicting views and perspective.

This is how you LEAD thoughts vs just add fodder to the same topics as your competitors.

The true purpose of Thought leadership is to create waves.

Content marketing is about riding them.

Create waves and you'll pull the right buyers towards you.

Bonus: It'll drive your competitors crazy. Because they can't steal it :)

What's Hot?

Google introduces new reporting and GenAI tools to Performance Max.

Google Ads to let you set up message assets to click-to WhatsApp for some advertisers.

LinkedIn is finally getting an easy to access ‘save’ button, available alongside engagement icons.?

TikTok launches new app centre for businesses, providing easy access to marketing tools.

Google streamlines ad creation with Merchant Center-Ads integration.

What's Trending?

Nessica Birwadkar ?? with a few gems about your LinkedIn company page.

Roman Krs with some hard truths about LinkedIn Ads.

Sunil Neurgaonkar on the US GTM motion.

Siddharth, or Sid, has worked for 3 organizations across 6 different states, selling everything from laptops to mobile recharges to SaaS products. He was handling brand and growth marketing for 15 countries at his last organization before he got bitten by the entrepreneurial bug.

Three years in, he now leads a team more driven than him at Ad Momenta. You can find him talking branding, B2B marketing and growth at @sidgrover25 on Twitter and LinkedIn.

And if you are stuck with some your brand and marketing problems, say Hi @ admomenta.com :)