What's your position?
Matt Saunders
Strategic design & marketing for forward-thinking charities | Certified business coach & mentor
Hi
If you position yourself as a web designer, brand designer, or any kind of creative, there’s a good chance you’ll only been seen as someone who can execute on an already-considered strategy.
You'll be seen as a?doer.
Let me explain...
Every successful execution requires forethought. A separate?thinking?process from the doing.
If all you talk about is the design process (e.g. we start with mood boards, then move into initial concepts etc) then you’ll?only ever be invited to do work that’s already scoped.
But that scoping phase is where the money is. It’s where the most value is created.
Now here’s the thing: most designers do TRY to bring strategy into their work. But the problem is they engage clients too late in the process - decisions have already been made.
You don’t want a client coming to you with a sitemap or some piecemeal brand strategy already done. And dare I say - you don’t want them coming to you with a budget either.
What you want is a “green field” project.?Fresh, new.. untainted. From here you can take?ownership?and do your best work.
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Sounds great right? But how? A few ideas:
> Talk more about?strategy?in your social posts and website. Pare back your talk about execution. Remember -?you get the sort of work you talk about.
> Consider removing your public prices and instead invite people to talk to you at a high level, before they’ve decided what this work’s “worth”. A?quiz or scorecard ?is great for this. (btw that's an affiliate link to an app I use that's driven tonnes of leads into my business)
> Talk more about the reader’s problem than your solution. Solution-buyers already know what they want. There’s definitely a place for this, but ideally, you’ll come to a solution after having examined the problem together.
Remember: positioning is critical. It dictates the sort of clients you bring into your business. So take a close look at how you're positioning yourself, and drop me a message with your challenges if you need help.
Thanks,
Matt Saunders
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