What's Your One Thing?
Jonathan ?? Pritchard
Does your company exhibit at 2+ trade shows a year? What if there's a way to get 2-5x more business from your booth? Would that be worth a conversation?
“To know ten thousand things, know one well.” ~MIYAMOTO MUSASHI
Musashi is, of course, the world’s greatest dueling samurai who had 60ish duels to the death.
He eventually stopped using a real sword because it was too easy.
And he still kept besting opponents.
So he was *really* good in what you could call a “high stake dynamic.”
That means I’m particularly interested in understanding how he thinks.
And that quote reveals a lot.
Here’s what I take from it: once you master one thing, you now have enough experience & context to understand everything else in the world.
Every new topic or area of interest can be interpreted through your mastery of whatever your one thing is.
This has a lot of powerful implications that I’ll dive into later.
But, in the meantime, what do you think it means? I’d really like to know; hit me back with your thoughts about it.
Best thoughts,
~Jonathan
?? Jonathan Pritchard?is a mentalist-turned-consultant & the founder of?ZAVANT enterprises?&?ROI Trade Shows. Both help clients have more successful events.
He's also the?author of several books?focused on the power of applied psychology, memory, and motivation.