What’s Your Most Important Generative AI Use?
Every business is in business to win work. Growth requires new customers and contracts. Even holding steady requires that you win at least as often as contracts end. What has this to do with generative AI? As much as you want it to.??
?If you've used GenAI, you have a good idea of the ways you can put it to work. If you’ve used it just a little, or none at all, it's hard to imagine the possibilities because it's so versatile. Let’s look at one use case to illustrate that versatility.??
Imagine using generative AI to support proposal development. First start with by choosing a user role:?
With a role chosen, imagine how many ways you can fill in the blanks of this use case statement:??
?As a [user], I want to [perform some action] on [some content] to produce [some output] because [for some reason].?
The attached table lists more than two dozen actions one can perform on more than two dozen sources of content, to produce more than two dozen outputs for almost a dozen reasons. This gives us hundreds of potential use cases for proposal development only, and you can probably add more. Every business unit in your organization could identify its own set of uses and you'd have thousands of potential use cases in your company.??
The possibilities are overwhelming, so how do you deploy such vast potential to support growth? That depends on what you sell and how you make money. To some it might be market development or product development. To some it will be keeping existing customers and creating new ones. Or, increasing your transaction value or frequency of purchases.?
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There's no one right answer, but that's okay. There are only a small number of right answers for you, and the depth and breadth of GenAI's capability will let you fashion the right adoption strategy. To go from first uses to strategic use, however, you need a few fundamentals in place. Here are the things DWPA considers:?
If you don’t have these in place, consider using GenAI to help. It can't know what your strategic intent should be, but it could tell you what it looks like, today, by reading all your content. It can make useful suggestions for ways to measure progress and success. It can map capabilities to intent. And you can use it to brainstorm ways to close capability gaps.??
In upcoming posts we'll look more closely at how to use GenAI to do these things, plus how to apply it to change management, performance management, risk management, and other methods or frameworks you might already use.?
GenAI isn't magic. But it will enable more than you can imagine when you’re at that first step wondering, "What will happen if I summarize this document, using a generative AI tool?"??
Follow DWPA's company page for weekly discovery insights. To learn more or launch your own discovery project, contact [email protected].?
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