What's Your Memorable Phrase?

Before the advent of cable and digital news, revered newsman Walter Cronkite closed his nightly broadcast with these iconic words.?“And that’s the way it is.”?For three decades, long before??“fake news” existed, all of America believed him.?

Ed McMahon hailed the arrival of Johnny Carson from behind the?Tonight Show?curtain for 30 years with the words "Heeeere's...Johnny!" This intro was so famous it even showed up in movies like?The Shining. In it,?homicidal maniac,?Jack Torrance, played masterfully by Jack Nicholson, was?driven insane by isolation and supernatural occurrences in the giant, empty hotel where he has been hired as the winter caretaker. He smashes an axe through the bathroom door where his terrified wife and child are hiding. Then he pokes his head through the gap saying,?"Heeeere's...Johnny!"

Reality TV has spawned countless catchphrases but Jeff Probst’s final words to the ousted?Survivor competitors,?"The tribe has spoken," remains one of the best.?

Donald Trump built a successful reality TV career that gave him the national audience to launch a Presidential run on just two words, “You’re fired!”?and later became synonymous with "Make America Great Again"

"Look! Up in the sky! It's a bird! It's a plane! It's Superman!"?—?Adventures of Superman

"Baby, you're the greatest." — Ralph,?The Honeymooners

"The thrill of victory and the agony of defeat." — Jim McKay,?Wide World of Sports?

"To the Batmobile!" — Batman,?Batman

"Live long and prosper." — Spock,?Star Trek

"De plane, de plane!" — Tattoo,?Fantasy Island

"Nanu-nanu." — Mork,?Mork & Mindy

"Tenk you veddy much." — Latka,?Taxi?

"Let's be careful out there." — Esterhaus,?Hill Street Blues?

"Make it so." — Picard,?Star Trek: The Next Generation

"Eat my shorts." — Bart,?The Simpsons

"No soup for you!" — The Soup Nazi,?Seinfeld

"Clear eyes, full hearts, can't lose." —?Friday Night Lights

The Fonz, Henry Winkler on the popular 70’s TV Show Happy Days, drove his audience wild with the single drawn out cry of, “AAAyy”?

Cartoon icon, Homer Simpson also only needs one word to define his personal brand. In fact it just a sound, ”Duh!”?It’s so famous the?Oxford English Dictionary?even deemed it worthy of an entry.?

The massive impact of an artist like John Lennon could also be summed up in just one word, “Imagine.”?

Steve Job’s iconic ad campaign for Apple computers, had the pictures of historical giants like Einstein and Gandhi with just two words, “THINK DIFFERENT”!?

Famous comedian Rodney Dangerfield built his entire career on a routine around the punch line, “I don’t get no respect.,”?

Although many actors have played the part no one said it better than Sean Connery: “Bond, James Bond.”?

The Lone Ranger cried, “Hi Ho Silver.”?

Sargent Shultz on Hogan’s Hero’s, “I know nothing!”?

Best-selling author and motivational speaker, Brian Tracy says, “Be good, be great, be the best!”

Ronald Reagan: “I said it once and I’ll say it again, America’s best days are still ahead.”

Almost every famous person has a catchphrase or keywords that are attached to their brand.?

Making Your Phrase Memorable?

You walk into a bar, a hotel, an office, or a store and the person in front of you predictable says, “How are you today?”

You say what….?

Fine

OK

Not bad?

Great

Good

So, so?

All right?

Wonderful, or any or all of the above depending on how the mood hits you.

When people ask me, “How are you?”?

I always say, “Legendary.” They either say, “Wow, I love that answer; I have never heard that before,” or ask me, “What?” at which point I explain that I am feeling “Legendary,” and then they reply, “Oh, I like it!” One simple unexpected word that never fails to get a response to a question asked 1,000 times a day.?

Combining your signature phrase with a gesture, like opening your arms, clapping, pumping your fist or something subtle can enhance the impact of your words further.?

Most charismatic personal brands have their own unique phrase. Many movie stars, rock bands, comedians, and business leaders can be defined by a single phrase or sound.?