What's your GamePlan?
2015 was a great year in the Wildlife Ranching industry but towards the end of 2016 things started to become somewhat uncertain. The game was changing - demand seemed to have shrunk, revenue streams were drying up, so were the dams, the Rand plummeted, etc.
Predicting future scenarios and making decisions became difficult, - reliable market research, industry studies and economic insights hardly existed. - A scientific approach was now mission critical and I initiated the Wildlife Ranching Industry Survey in 2017, - targeting 2 primary groups - those involved in the industry and those not involved.
The strategic objective - to get a helicopter view of how people think and feel about the industry and learn more about their future needs and requirements, ideas, etc. - Reaching the right audiences, Ensuring meaningful responses, Laying a foundation.
My greatest appreciation to the 571 individuals that saw the merit and value of investing 13 minutes of their time to fully complete the survey
681 started the survey with the completion rate of 83%, - 52% were already involved in the industry, 48% were new entrants - 71% were business owners, partners, directors or executives. - 91% came from Africa, most South Africa.
The survey was compiled using facts gathered and trends tracked over a prolonged period, - formulating a very comprehensive survey.
Scopes covered include Conservation, Breeding, Ecotourism, Hunting, Products, Ranching, Venison.
The end-in-mind - professional insights to serve as baseline for further research and inputs to formulate game plans
Visit www.ukuma.co.za to register and Follow us on Facebook
Looking Forward... Hennie de Villiers +27825520051
Below are the questions put to respondents
To all respondents
- What comes to mind when you think about the wildlife ranching industry (max 5)
- What best describes your current position?
- Are you involved in wildlife ranching or agriculture?
- Which industry subsectors are of interest to you?
- Which topics would you like to know more about?
- Would you be interested in an online subscription to access info, research and connect with industry experts?
- Would you be interested in participating in co-operative initiatives to breed, farm or lodge with wildlife?
- Which brands or trademarks do you associate best with Wildlife Ranching?
- Which publications do you read or subscribe to?
- Which continent are you from?
- If located in South Africa, please indicate province?
- Which generation do you belong to?
To players not yet involved
- Have you ever thought about getting involved in wildlife ranching?
- What keeps you from becoming involved in the industry?
- Would you consider to participate in the industry if the entry barriers above can be addressed satisfactorily?
- Would you be interested to join a programme that can guide you to enter and play in the industry?
- Up to how much would you typically consider investing?
To players already involved
- What is your involvement in the wildlife ranching industry?
- Are you a member of any of the following associations?
- What are the top 5 most important things your association should do for you and the industry?
- What is your feeling about the future of the wildlife ranching industry?
- Do you believe that more investors should enter the industry?
- If you're ranching on behalf of passive investors, what was your experience to date?
- If you invested in wildlife in partnership with a rancher, what was your experience to date?