What’s Your Fondest Lunar New Year Memory? ??

What’s Your Fondest Lunar New Year Memory? ??

Fresh Off The Press

1. Record-breaking Viewership: Is 2024 The Year Of Women's Sports????

2. Elmo's Just Checking In: How One Viral Tweet?Broke The Internet???

3. Coca-Cola Spiced: Coke Rolls Out Exclusive New Flavours On?Ecommerce Platform???


No-context-conversations overhead this week:

- "Guys, this is my first time trying bak kwa and I'm excited for it"

- "The taxi uncle thought I was pregnant sia"

- "The only Jackson I know is Michael Jackson..."?


Story Time With Officer Su???

Nasi Lemak for LNY? We dig it.

We sat down with our CVO Jeremiah as he recounted some of his fondest memories of LNY growing up.?

To hear all about his non-traditional Lunar New Year?celebrations, click on the .gif or head on over to our TikTok?to watch the full video.


Such A Thing As Too Much Food?

You get a packet, you get a packet – everybody gets a packet!

You might have caught a glimpse of this on our Instagram stories earlier of our Chief Operating Officer, Esther, gleefully handing out chips to the entire agency. Yup, the Superminted tribe never goes hungry.

(We might need to make jogging an agency resolution this year...)


Out Of Office

Actually, we’ll be away starting from the afternoon of the 9th! It just didn’t look as nice on the visual?

Fun fact #2: Reunion dinner is a traditional annual feast where celebrants come together to affirm the love and respect that binds them together as a unit.


Make Your Brand A Sure-Win!?

At Superminted, we tailor?clear and innovative strategies?to propel your brand to greater heights.?You don't need a 7-digit lottery draw to win big, not with our team of award-winning brand management experts.

We just need to know:



Gary Koay

Jaidee & Ko Founder | Fractional Creative Director | B2B Content Creator | Video Storyteller | Food Channel Host | ESG Advocate | 3rd Gen Family Business

1 年

Last year, was the first year I had to give out Ang Pows??to my cousins. It was memorable because I’m the first of my generation to take this step. Both cousins and aunty/uncles where very tickled about the whole situation. This year, I gave out again but my new daughter also received! It was a proud moment introducing her for the first time to many people that had known me since I was a child. Very sureal moment. Both are fond memories as I step into this new stage of life.

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Jeremiah ?? Su

I help founders grow brands through community.

1 年

We are all a collage of memories and experiences ??

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