What’s Your Financial “Why?"

Our clients have worked extremely hard to put themselves in a financially stable position. This also gives them an expansive list of financial opportunities to ponder...upgrading homes, maximizing retirement savings, or supporting future generations. The real question isn’t what’s possible for them, rather, it's what’s most important to them.

Values based Financial Planning

This is where clarity and intentionality come into play. Financial planning, done properly, helps you make choices in alignment with your values.

Establishing the “why” behind your wealth can provide a helpful foundation. What does financial success mean to you? Is it about flexibility and independence? Generational legacy? Giving back to your community? Your “why” serves as your guidepost, helping you prioritize and sequence your financial goals.

For example, if leaving a legacy is what drives you, focus your resources on estate planning and financial education for your heirs. By rooting your decisions in your core values, every action you take aligns with the life you envision for yourself and your family.

The 5 Whys Technique

If you’re unsure where to start, consider the “5 Whys Technique.” Start with a goal (e.g., "Save more for retirement") and ask yourself "why" five times (or less) to uncover the deeper motivation. For example:

1. Why save more? To retire early.
2. Why retire early? To travel.
3. Why travel? To spend more time with family.
4. Why with family? To create lasting memories together.
5. You can probably stop at #4.

With these drivers in mind, it might help to envision yourself in a future state…10, 20, or 30 years from now. What accomplishments do you want to celebrate? What regrets do you want to avoid? Write these things down with as much detail as possible.

Being intentional with your financial decisions

When you have a clear vision, every financial decision feels intentional, reducing the stress that can come with managing wealth. It fosters a sense of control and confidence, allowing you to focus on what truly matters — whether it’s spending time with loved ones, building a legacy, or giving back to your community.

This coming year, resolve to approach your financial decisions with intentionality. Reconnect with what drives your financial goals, refine your plan with professional guidance, and take steps that move you closer to your vision.

With a strong sense of purpose, this can be the year you achieve meaningful progress — and set the stage for an enduring legacy.

-Jason

Any opinions are those of Jason Macaluso and not necessarily those of Raymond James.

This material is being provided for information purposes only and is not a complete description, nor is it a recommendation.

Investing involves risk and you may incur a profit or loss regardless of strategy selected. Raymond James and its advisors do not offer tax or legal advice. You should discuss any tax or legal matters with the appropriate professional.