What’s Your CHAG?

Go bigger.

How big?

Crazy?big.

Think I’m joking?

I’m not.?

Cliches are cliches for a reason:

“Shoot for the moon and you’ll end up in the stars.”

Big isn’t big enough any more.?

Dare I say that “big” is too attainable.?

So what is bigger than big?

Crazy.?

It’s time to sunset the term BHAG.?

Instead, set your sites on a CHAG.

If you didn’t know what BHAG meant, it stands for:

Big Hairy Audacious Goal.?

We hear this in business rooms around twice a year when teams actually put their business on pause.?

It’s also good practice for each of us to treat ourselves like a business;

pausing a few times a year to self-actualize our own version of a hairy audacious goal.?

But my challenge to you?

Be like that OG Yoddling?Cliffhangers?Price Is Right?Game:

Don’t just shoot for big.

Don’t shoot for bigger.?

Do shoot for Crazy.?

Set your sites on a CHAG:

Crazy Hairy Audacious Goal.

This is advice I am also taking in my life.

This week my team and I are at our own offsite in Seattle.?

My CHAG:

Inspire 1% of the population — 3.4 Million people —to lead courageously.

It’s crazy to think that we can rally the crazies!?

But over a lifetime, I know we can.

Heck, if you are still reading this you’re one of “us”.?

Welcome to the 1%.?

We should be shooting not just for the big — but for the crazy.?

Because a crazy idea is a crazy idea until it isn’t.?

Think bigger for yourself.

Create your CHAG.

THE COURAGEOUS PODCAST

When a high-flying tech sales career left him drained and unfulfilled, Tim Perreira realized it was time for a drastic change. Throughout his rise to President’s Club accolades, top-tier leadership roles, and hefty stock options, he buried stress and anxiety until it pushed him to an alarming low point. Now, Tim is certain that genuine toughness begins with raw vulnerability—and a willingness to admit when you need help. In his conversation with Ryan, he shares the bold plan fueling his next chapter: a 2,800-mile walk across America to raise $50K for men’s mental health and suicide prevention. He’s out to dismantle the “lone wolf” myth, convinced that real resilience comes from community, honesty, and human connection.

You can support Tim’s courageous journey by purchasing ‘The OG’ from Sock Problems! 25% of proceeds will directly fund Tim’s charity of choice.

Missed the last 5 Podcasts?

• Anomaly w/ Jason DeLand
• Entrepreneur & Author of Hello, Fears Michelle Poler
• MVBMS & Adweek Pioneer Ron Berger
• The Firestorm Group w/ Steve Fitzgerald
• Phillip Morris International w/ Marian Salzman

Listen?on Apple Podcasts

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Ryan Berman is the founder of Courageous; a think-feel-do change consultancy based in Southern California. With 25 years in creative business, Ryan believes your “future is safe with change”. Ryan is a speaker, practitioner, and authority on the subject who has been featured in Entrepreneur, Fast Company, Inc, and Forbes. Ryan has spoken on the topic all over the country including at Google, Procter & Gamble, Snapchat, Kellogg’s, Kraft Heinz, Logitech, Discover Card, and charity: water. Ryan also hosts The Courageous Podcast where he talks with leaders from around the globe to uncover what it means to be courageous in today's world. His book, Return On Courage, shares why companies need to unlock courage while providing practical tips on how organizations can operationalize courage today.?Learn more at courageous.io