Whats in your case?
Case studies are a great way to educate your audience and promote not only your business, but the business of your partners and customers as well.
Here are a few tips and tricks to help get the most out of case studies:
- Ask new customers if they would like to participate in a joint case study.
- Talk to new customers and ask if there is case study or testimonial program that you can get involved in.
- Make the content relevant to the audience you are targeting. Make the case study interesting and compelling. The more your audience can relate to your case study the better
- Use illustrations, animations, podcasts and videos to bring your testimonials to life.
- Remember there are lots of different types of case study, create a case studies about partnerships, customer stories, features and applications or even your team members.
- Facts, statistics and real numbers are a great way to help get you r message across.
- Use formatting a good case study is easy to read, strong titles, mixed media and bulleted points work well.
- Everybody loves a story.
Including partners in your case study can increase your addressable audience dramatically. Two marketing efforts are always generally better than one.
Beyond links and mentions you will also start to work on ways to jointly market your business.
To see an example of a really good Technical Case Study done with Microsoft, Taxicode and Booxscale you can check it out here
https://microsoft.github.io/techcasestudies/bot%20framework/2017/06/14/Booxscale.html
This example includes illustrations, photographs, system diagrams and screen shots of how to book a minicab through Taxicode while utilising Booxscales technology on the Microsoft Bot Framework
It would be great to see some of your favourite case studies please link to them in the comments.
Helping busy industry experts to create a months worth of content from half a days recording. Podcast ??? and Video ??? From concept to completion, supporting you to share your message at scale.
6 年Great advice Jozef Wallis, I think case studies are so valuable to learn lessons from previous experiences.
#PowerToThePartners ? Powering #partnerships between digital #agencies and #saas
6 年Thanks Jozef Wallis!
Helping brands take live shopping by storm ?? Social Commerce ?? Sales ?? TikTok Shop
6 年I think a lot business showcase case studies in a very boring non engaging way. I’ve seen some great examples i will dig out of good ones
Roofing Production Manager (Hands on, too). Podcaster. Life-time learner. A thing either is, or it is not.
6 年I have a few case studies in progress. I'm endeavoring to turn much more of the work I do into case studies - which requires getting numbers and tracking much more in-depth... So sometimes that aspect gets sidelined.
Helping Hotels, Travel & Lifestyle brands with their global creative translation needs for more than 20 years.
6 年Case studies are a great way to showcase our products and services.