What's Your Brand Legend?
Jerry Fletcher
Consultant Messaging Master, Int'l Professional Speaker, I find the words and graphics individuals and organizations use to become even more memorable and more profitable
What’s Your Brand Legend?
Sooner or later they will tell a story about you.
That is if you stay credible and maintain your presence by getting the job done.
At first you’ll be happy just to be remembered. You do the work and become trusted. That’s when brand kicks in. If they are happy with your efforts you’ll get referrals.
Stories get you referrals.
Tales of how you solved the problem or changed the situation are what open the door to working with folks that have similar concerns. When a client tells a prospect about what you did for them you have the chance to land a new client.
Don’t be fooled.
Those stories, the testimonials you put on your web site, are one thing. Your Brand Legend is another. A very different other. Legends are the result of changing how a client thinks. They occur when your counsel taps into their thinking and creates a new mindset. That new outlook becomes the essence of your legend. They tell the story. It is repeated. And repeated.
Lots of brands give people a meaning to their purchases, but very few give them a new value to help them?redefine their ?lives.
Legends ?make us feel.
Legends become the story. It’s your choices that will make you legendary. Take deliberate action and build a brand that makes people see their lives differently. Shared experiences create a special bond among people, especially if those experiences are novel, engaging, and challenging.
What is your brand legend?
Brand legends come from?action. Take deliberate action to build a brand that makes people see their lives differently.
领英推荐
People remember when you make big moves. They get it when you give them a new way to think about your product or service. No one will miss you if you’re not willing to make some bold moves.
It really is just that simple.
The Takeaways:
1.??? Brands become legends when they change mindsets.
2.??? Brands become legends when your actions build real differences.
3.??? Brands become legends when they will miss you if you’re gone.
Credibility makes the difference. And Credibility leads to Cash.
I’m Jerry Fletcher, strategic messaging consultant and professional international keynote speaker. I find the words and graphics individuals and organizations use to become even more memorable and more profitable. Learn more at my web sites:
?
?
?