What’s Your AM Tech Stack Worth?

Together with PriceLevel , we’ve been breaking down the cost of equipping your sales team role by role. So far, we've covered SDRs and AEs, but today, we're diving into the tech stack that powers your Account Managers (AMs).

AMs are the linchpin between your company and its customers, driving renewals, upsells, and long-term satisfaction. But what does it take to set them up for success??

From CRM software to subscription management platforms, the right tools can make or break your AMs' ability to deliver results.

Here’s what we’ve uncovered:

• CRM Software: The backbone of any AM’s workflow. Tools like Salesforce help manage customer data, schedule follow-ups and ensure seamless internal collaboration.
• Automation Tools: Save time and reduce manual work with Salesforce Workflow Automation, allowing AMs to focus on what matters, such as building relationships.
• Performance Tracking: Tools like Looker and Metabase allow AMs to create data-driven reports highlighting the value your company delivers to customers.
• Gifting Platforms: Never underestimate the power of delighting your clients. Platforms like Sendoso make it easy for AMs to show appreciation and strengthen customer loyalty.

But here’s the kicker: equipping your AMs with these tools isn’t just about the upfront costs.

We’ve analyzed how these expenses scale with team size, revealing that while larger teams benefit from economies of scale, smaller teams might face higher per-user costs.

Investing in a robust AM tech stack is more than just a budget line item; it’s a strategic decision that directly impacts customer satisfaction and your bottom line. As we explore the actual cost of sales tools, stay tuned for our next deep dive into the Customer Success tech stack.

For a more detailed breakdown, check out our complete analysis!