What's Your #1 Advertising Platform?

We think ours is the label. That's our strong suit, especially in the natural space.

There was a time between iterations of our aluminum can-like packaging that no one could read our label without holding it at a certain angle. Then one of our partners told us they were having trouble scanning the UPC. There was a simple fix, but it should have always been more clearly presented.. we learned fast.

We still have work to do.

Our target customer is a label reader. They're looking for something different. They're looking for clean natural caffeine to knockout the junk and the artificial ingredients in today's most popular personal energy products. They're looking for transparency and a brand they can trust. How will they know what Punch'd is all about if they can't quickly see and then grasp the awesomeness of the product. They need to see the facts, the ingredients, the numbers and more. We need to share it all in a tiny little area.

You know what else is missing? Our Story. Our Mission. Our steadfast beliefs in nutrition and the state of the whole food industry. How much of what we stand for can we fit without overwhelming? How do we convey the right messaging for the brief seconds someone is checking us out? All these things are completely logical and important questions that we're still figuring out how to present to our customers.

We know exactly why we like Punch'd. We know how it works, when to use it, the power of green coffee and all the other reasons why it's so fun, fast and easy to power up. We need to do a better job of stating those things because the label is our best platform for advertising right now.

The product needs to be able to speak for itself. (when it's out there in the real world, all alone)