What’s wrong with your digital product?

Over two billion people are expected to buy digital products in 2020, which indicates huge business opportunities. It means you need to be a good player and take into account a lot of factors in order to generate revenue.

Let’s focus on some typical mistakes that are made by product teams while defining the real target audience and building an application. It turns that a small mistake at the beginning can lead to big problems and spending a lot of money to fix it. 

Wrong personas lead to wrong product

The typical mistake is the bridge between the data, based on the user research and defining the real people that are going to use your product. The entire process of creating user scenarios and building a sitemap can be just wrong if we are using wrong personas. 

As you gather more data from the user tests, it may turn that the proposed person doesn’t exist at all. So who is going to use your product in this case? The point is, we build the product based on the persona’s assumptions and never challenge them.

One value proposition for different focus groups

People we are designing for have different professional challenges. While we build our solution for the specific pain-point, it’s important to keep in mind there are several business roles and the value proposition should be customizable for each of them.

What’s next? Define problems and translate them into product features. 

High bounce rate

You don’t have a chance to convert your visitors into customers with a high bounce rate. That’s when it comes to analyzing the design solution as well as load time. 

How do you test your usability? How about navigation, content organization, call-to-actions? Do you use trust elements on your website? It is proven that every $2 spent on UX returns $100.

Take your time to analyze the user experience and provide a better solution. At Northell we know that your company's digital presence is an asset you can invest in and get great results.

Testing and iterating

It’s a challenge to conduct your own study and get user feedback on an ongoing basis. However, what you get at the end of the day is an understanding of issues that can be translated into recommendations for the engineering team.

Make sure to pay attention to both qualitative and quantitative data. Analyze user’s performance and their feelings about the product. 

The expected output

Life is all about continuous improvement. So do our products. With the help of well-thought research and design solution, you’ll be able to do the following things:

• increase sales; 
• increase the time users spend on your website;
• increase user productivity;
• set a strong brand identity that will make your company’s mission and values unique;
• get more traffic;
• decrease errors and user support.

Summary

These are just a few recommendations. What you need is to divide the process into clear stages and test the deliverables. Remember: if you invest properly from the very beginning, you’ll most likely get a successful product.

Have any questions? Feel free to send me a message.