What's wrong with sales enablement?

The founder of the Sales Enablement Society Scott Santucci asked?me?to comment on his excellent article on the identity of sales enablement.

Ah, sales enablement—the corporate world's equivalent of a colonoscopy. Everyone knows it's necessary, but they'll do anything to avoid it, and when it finally happens, it's uncomfortable, invasive, and leaves everyone feeling a bit violated.

Picture this: You're the new sales enablement leader, strutting into the office like a peacock in a hen house, armed with your trusty slide deck and a pocket full of dreams. You're ready to revolutionise the sales process, but little do you know, you're about as welcome as a vegetarian at a Southern rib joint.

The sales team sees you coming and suddenly everyone's calendar is mysteriously full. "Sorry, I've got a very important call with... uh... a prospect in Timbuktu. Can't miss it!" They scatter like cockroaches when the lights come on, leaving you standing alone in the office, your jazz hands slowly wilting.

Meanwhile, the executive team eyes you like you're the corporate equivalent of a pop-up ad. They know you're necessary, but they'd rather close the browser than deal with you.

And let's not forget the laundry list of broken processes you're supposed to fix. It's like being handed a leaky bucket and told to bail out the Titanic. You've got more patches than a quilt at a craft fair, but somehow the ship keeps sinking.

But fear not intrepid sales enabler! You are the brave soul who dares to venture where others fear to tread.

So, embrace your role as the corporate sales police. Wear your "overhead" label like a badge of honour. And when the going gets tough, remember: in the grand circus of corporate life, you're not the clown - you're the one trying to teach the monkeys to juggle. It's not your fault if they keep dropping the balls.