What's Wrong With This Picture?

The picture is fine. That's not the problem.

But come closer. Closer still. Can you smell its attractive fragrance?

No??

You've just discovered what the problem is - and disproved its authenticity.

What we have is only a visual reminiscence, but not the real thing.

If only there were one more sense involved - how much more engaging the experience would be!

Since I'm not in the flower, nor the fragrance biz, you already know this must be about Sound for Film. But what's the correlation?

Imagine handing this lovely bouquet to your sweetheart. The first response is sheer delight (from seeing). Then, what happens next occurs very quickly - so watch for it. It's that quick sniff of its pleasant fragrance. (a second sense involved)

But what if it were met with, "Eeeooo. They smell like plastic" - as an insult to the recipient. The fun stops here, and the party's over.

By now, you know where I'm going with this.

Today's films exhibit some of the most impressive looking, photo-realistic camera and VFX work we've ever seen - but the way movies Sound are anything but 'PHONO-realistic'. It smells like 'plastic' - and even the perfect mix is no better than its means of delivery of a giant Public Address system.

Who cares about this?

I care - and so does your audience.

In fact, I care enough to do something about it by developing a special, 'anti-artificial' signal-processing treatment applied in post to your completed mix to make it smell nothing like 'plastic' to the senses.

While aroma therapy and color science are well know studies, EARgonomics is an aesthetic that's largely foreign to the film world - but that's exactly my area of specialty!

It's all about Acoustic Waveform Propagation Modeling - to simulate the way REAL sounds are perceived - then, applied to motion pictures!

Now we have two senses better involved with your story presentation, as it should be.

A well respected Industry Pro described this new improvement as, "The most significant advancement since digital audio itself".

And another exclaimed;

"Now THIS is what movies are SUPPOSED to sound like!"

Note: Even though this is a highly specialized conversion to have done, and not appropriate for every film, still, this is something you should know about nonetheless.

And you'll find out, this has nothing to do with adding more loudspeakers, or channels of amplification - which is the same thing we've heard before - just more of it. It's about providing a better customer experience for an audience starving for something better.

CX for Film?! - What a concept!

To those who react to this with; "Impossible", it only?seems that way if you haven't yet read my other articles on this fascinating study - which you are cordially invited to do here. Take your pick . . .

"Fuzzy Wuzzy Was A 'Bear" (Weird title - pleasant surprise)

"I Thought I Heard Something" (The How, Why & Who)

"Why Can't Movies Sound Better?" (Most popular of all)

"In Defense Of Film Sound Professional" (Speaks for itself)

And for those who like to geek-out with tech-talk, there's . . .

"If Speakers Only Could" (Thoroughly exhaustive examination) and

"How Does Resolution Increase Listener-Appeal?" (Up-conversion on steroids)

Plus, "Please Explain 3D Audio".

"When Silence Becomes The Preference" (Why TV-Sound Sucks)

And the latest, "Boom, Squawk, Sizzle" (Why Speaker-Sound Sucks)

--