What's wrong with the design agencies?

The last thing this world needs is a design agency. We scream this over the rooftop. But, so why does zazzy exist? Good question.

For ages, the service industry is thriving. In fact the first full-service advertising agency, N.W. Ayer & Son was started in the late 1800s by a 20-year-old boy in Philadelphia, USA. Agencies and service businesses picked up at the full throttle since then.

It's a wonderful business model. Businesses need external help, new perspectives, and fresh ideas. Agencies/studio wants to solve challenging problems for consumers. Win-win for both.

Something happened to the service industry. In the last two decades, it all got oversaturated. Less trust is established in the agency/studio due to several reasons.

• Transparency and honesty became as rare as a unicorn sighting.
• Agencies started treating client needs like an optional extra.
• Overpromising and underdelivering became the norm.
• Creativity and authenticity? More like copy-paste and snooze-fest.

We identified and understood these problems as these are the primary bottleneck for all the fast-moving brands. We wish to lead this change, solving these exact problems and that's why we exist.

1. We're bringing back radical honesty. If we mess up (hey, we're human), we own it and fix it at lightning speed. No BS, no excuses.
2. We don't just listen to our clients; we become their biggest fans. Your success is our obsession. Period.
3. We under-promise and over-deliver. It's not sexy, but it works. Just ask one of our clients Melooha, we are with them from the start of their first line of code.
4. Creativity isn't just our job; it's our lifeblood. We eat, sleep, and breathe innovation. Our team is always learning, and always pushing boundaries.

We believe the world needs an agency adding value to businesses, exactly how it was started. We believe the world needs an agency with the engraved values of honesty, transparency, and a growth mindset.

If you think, these values are important for your business, let's work together and let us bring the zazzy magic.

On the other hand, Entrepreneurship is hard. I aim to shed lights on challenges, wins and victories. Most importantly, steps and process. That's why I created this newsletter, here on LinkedIn.

Hope to see you in a comment.

Cheers!

Jay Mistry - CEO, zazzy