What's working in outbound?

Prefer to listen? Here's a clip from our recent podcast with Lewis Gadsdon ??

Solving problems, instantly. That’s what’s working. Sounds simple, right?

In the recent podcast, I spoke to Lewis Gadsdon to get a view from the SDRs of London community on what’s working in outbound in the current market.

A big problem with a lot of outreach is that salespeople try to explain every single problem their product can fix.

I’m sure you’ve seen the emails. We fix X, Y, Z, increase your revenue, keep your team happy, send pigs into space.?

Lewis says:

“Sales people are unloading the library from the first touch point, when the prospect is just looking for a page from the book”

Let’s look at an example from the recruitment world Lewis lives in.

Let’s say I see a company in the cyber-security space is hiring an SDR, and I look at their LinkedIn and can see that they are struggling slightly with gender diversity.

If I can place a female candidate who’s got 11 months experience in the industry and has hit all their targets, it’s an instant problem solve.

What reps are doing instead is going over the top on personalization and trying to unload their entire offering into their sales cadence.

By focusing on a single problem, and explaining how you can help, it naturally leads to a conversation. This approach gives the prospect a chance to find out about you, the product and all the other great things you can help their business achieve.

And that’s all you’re trying to do with cold outreach. Start a conversation. So take the time to understand the prospect, the challenges they are facing at that exact time and lead with that.