What’s Working To Calm Hearts Worldwide
AM O’Sullivan PR contributed to an international report which analysed the communications strategies of fourteen countries in response to the COVID-19 pandemic. IPREX, the global communication platform, coordinated a truly worldwide effort to produce a significant piece of analysis, entitled What’s Working To Calm Hearts Worldwide.
Presented as a collection of comparative, real-time case studies on communications best practices in the period March to June 2020, the analysis uncovered many similarities in the way governments communicated and supports what most communications professionals already know: the winning communications formula has been decisive action and clear, simple and consistent messaging. Even in this crisis of near-unprecedented magnitude, those simple tools have proven the most effective.
The insights offered in the report provide a unique and unbiased assessment of the different communications approaches which were taken by the respective governments in each of the fourteen countries - Australia, Cyprus, Denmark, France, Germany, Greece, India, Ireland, Japan, Mexico, Poland, Sweden, the United Kingdom and the United States of America.
The Irish chapter was co-authored with Walsh:PR, our Irish IPREX partner, and we were delighted to have had this opportunity to collaborate with them.
The full report is available to download here.