What's the value of in-store marketing?

When people think of marketing, they often picture the big brands that advertise on TV or the internet. But what most people don't realize is that in-store marketing is one of the most powerful channels available to connect with consumers. In fact, research from comScore shows that 92% of consumers use retail stores as their primary channel for shopping. And according to Statista, 81% of shoppers will make a purchase as soon as they walk into a store—and 42% make their first purchase within 15 minutes! That's because humans have a tendency to be impulsive when we shop: we see something we like and buy it right away before second-guessing ourselves at home later or comparing prices elsewhere online (which is why Amazon has started selling products in brick-and-mortar stores).

Offering value and convenience right when shoppers make purchase decisions is key.

• Offering value and convenience right when shoppers make purchase decisions is key.
• Shoppers are looking for value and convenience. Retailers can help them find it by offering in-store marketing programs that drive customers to their stores, increase traffic, improve the shopping experience and help retain loyal customers.
• When you market in-store, it’s not just about driving traffic; it’s also about providing a valuable experience with your brand or products as soon as they walk into your store.

In-store marketing allows brands to build connections with customers that last even beyond checkout time.

The most important thing to remember when marketing in-store is that you’re not just trying to sell something. You want to build connections with customers that last. In order for that to happen, you need to focus on the following:

• Brand awareness
• Relationship building
• Trust-building
• Loyalty building and retention

You can also use in-store marketing as an opportunity to build sales, traffic and buzz around your brand or product. The best way to do this is by creating a campaign that fits with who you are as a company, what you stand for and how people perceive your products or services. This helps create a bond between the consumer and their experience at checkout time.

In-store marketing allows you to reach your target market in their natural habitat.

In-store marketing allows you to reach your target market in their natural habitat. It’s a great way to directly engage with potential customers and get them talking about how much they love your products or services.

In-store marketing can be as simple as putting up flyers, handing out samples or hosting an event that gets people excited about what you have to offer. As the old saying goes: “It’s not what you say, but who says it and where they say it that matters most."

In-store promotions are a great way to generate trial with existing products or test the market for new ones.

In-store promotions are a great way to generate trial with existing products or test the market for new ones. For example, when you're running a promotion for your store, you can encourage customers to try something new by offering a free sample of each product as they walk by it on their way in and out of the store.

This gives them an opportunity to experience what that product is like before they buy it, which will give them more confidence in their purchase decision (and hopefully result in repeat business).

Conclusion

So, what are you waiting for? Get out there and start marketing in store! Not sure how to effectively budget for and add to your strategy? We're happy to chat and answer those questions!