What’s up w/eCommerce for 2021?
Kiesha King, MBA (Top Voice)
Helping Businesses Win Attention & Loyalty w/Innovative Video
Directly “shoppable media” is Here to Stay
· Social Commerce-eCommerce combined with social media allowing customers to make purchases directly through social media sites.
· Virtual Tours/Shopping-Interactive eCommerce sites are the next best thing to retail therapy and experience of brick-and-mortar stores combined with the convenience of online.
· Virtual Try-On Capability-The convenience of a fitting room experience wherever you are!
o Cappasity Offers a Try-On App
o Get 10% off Cappasity with my affiliate link
Within shoppable media businesses that lead will prioritize livestreaming and videocalls into their strategy. Within these efforts they will be able to demo product, launch new products and services, address concerns in real time, hold live events, provide personal shopping experiences, etc. Artificial Intelligence, Virtual Reality, and Augmented Reality will be primary drivers of increased engagement, loyalty, and return customer traffic and decreased return product rates.
Voice Commerce will Become Increasingly Popular
Voice commerce technology has increasing accuracy and convenience. Voice searches can also be used to capture organic traffic to eCommerce stores. eCommerce simply needs to have optimized content, offer voice-based navigation on both website and mobile app and offer a frictionless process to purchase products with voice command.
Customers Preference will Transition from eCommerce to Mobile Commerce
By the end of 2021 73% of total eCommerce sales will be made on a mobile device. Businesses can test their mobile site to ensure it is easy to navigate and view products with an option to zoom. Businesses should also have a PWA or progressive web app for their online store for faster load time than a website and ability to view pages browsed without the need for internet access.
Visual Commerce will be a BIG DEAL
Imagery throughout a business website and ecommerce site will be a differentiator. Consider 3D images, 360-degree photos, and visual shopping ads. Invest in a visual search tool to allow customers to search for products using images.
Kiesha King-Brown, MBA
CEO Differentiated Consulting
Experiential Retail Consulting, 360 VR and AI Solutions that Increase Sales, Progressive Web Apps
I help fiction authors sell more books by improving their content and positioning.
3 年Lots of big changes coming, Kiesha. The bottom line is that retail businesses need to be online and on top of trends as of yesterday.