What's up LIGANOVA – July '24

July had lots of highlights in the LIGANOVA cosmos. Here are some of them: A new experience showroom was unveiled at the 阿迪达斯 headquarters, our Co-CEO Torsten Dietz published a deep dive article on how brands are moving from superficial promises to deeper values, a fascinating design conversation took place with the amazing design icon Sarah Illenberger at our Studio Odeonsplatz by Mercedes-Benz, and Micha Klein , our Executive Director Brand Spaces, participated as a jury member for the FRAME Awards.?

LET THE GAMES BEGIN

With a special spotlight on this year's sporting highlights, we have redesigned the showroom at the adidas headquarters. Our experience–brains transformed the exhibition space into a vibrant canvas, allowing the "Rhythm of Sports" to unfold a compelling narrative through visuals, a spatial sound system, LED lights and animations, all the way to the architectural design. Setting a new benchmark for engaging fashion showcases. Read more here.

SARAH ILLENBERGER AT STUDIO ODEONSPLATZ?

The "Design Conversation" at Studio Odeonsplatz by Mercedes-Benz with journalist Valerie Pr?kelt and acclaimed designer Sarah Illenberger was truly inspiring. We gained valuable perspectives from two leading figures of the design world while enjoying music and drinks. Sarah captivated the audience with a unique look into her innovative work, which combines photography, art, and graphic design with analog craftsmanship. She shared how she draws inspiration from aesthetic objects found in everyday life. We look forward to more curated conversations throughout this summer at Studio Odeonsplatz! Stay tuned to our channels.

NEW ERA OF BRAND MANAGEMENT

Torsten Dietz , our Co-CEO of the LIGANOVA GROUP, explains in his latest Business Bites article why superficial brand promises are coming to an end. How are global crises changing consumer expectations and luxury brand management? Why are authenticity and transparency now critical to brand success? And how are brands moving from superficial promises to deeper values? Read Torsten's take on the questions we need to ask ourselves as we enter a new era of brand management. Happy Reading!?

FRAME AWARDS JUROR

Micha Klein, our Executive Director Brand Spaces, participated as a jury member for the FRAME Awards, which recognize the world's best interior design projects and spaces. Discover his june top picks from the submissions on innovation, creativity, functionality, and sustainability right here.

We hope you enjoyed July as much as we did! Stay tuned for our next month’s summary with more inspiring news & insights.

Stay curious!

Yours, LIGANOVA