What’s Up Brother.... Sketch & BEST Partner Up
Hey everyone! Hope you had a great weekend!
Chris J. Smith here as always, back with this weeks Creator Ad Of The Week.
Before we get to our winner, here are some recent headlines from the week!
Now for the main event, this weeks Creator Ad Of The Week....
Last week we had a unique winning combo… Why?
Because is was all about the creators, the heart and soul of The Creator Economy. We had the creators at the centre of it all, from the brand to the actually creator getting involve.
--> Brand: BEST Cereal by The Sidemen
--> The Creator: Sketch
What is BEST..?
BEST created by YouTube collective The Sidemen, including the likes of KSI, Miniminter, Zerkaa, and Vikkstar123, have brought this cereal to life. Partnering with Mornflake , the cereal launched early this year and have been taken on by some of the biggest retailers.
Available in Choco Crunch and Caramel Gold, "The Best" combines wheat and oat puffs with vitamins B12, D, and E. Priced at ￡2 for a 375g box, it's low in fat, salt, and sugar, with just over 100 calories per bowl.
BEST since June 26th has been available in national supermarket Morrions, currently on its 3rd national listing since launching in Tesco on 3rd March, as well as Iceland and The Food Warehouse on 19th June.
So far so good for iconic group!
Who is this SKETCH guy...?
GREAT QUESTION...
Kylie Cox, known to his fans as Sketch, has taken the streaming community by storm with his unique blend of personality, humor, and sports enthusiasm. At around 25 years old, Sketch has built a massive following across multiple platforms, making a name for himself through his distinctive look and engaging content.
His Twitch channel, "thesketchreal," boasts over 700,000 followers, while his TikTok account has skyrocketed to over 1.6 million followers. Each of his videos on TikTok garners millions of views, with fans eagerly tuning in to watch his animated gameplay, primarily focused on the NFL game Madden.
Since his rise to fame, Sketch has appeared on popular podcasts, celebrity streams, and has become a regular topic of discussion among sports and gaming enthusiasts. His ability to mix gaming with a passionate sports fan persona has made him a standout figure, even catching the attention of actual athletes.
领英推荐
In summary, Sketch, with his unique style and engaging content, has become a significant figure in the streaming world, entertaining millions with his energetic and memorable streams.
NO SURPRISE that The Sidemen's brand had to get him involved
Sticking to SKETCH being the main star of the show, we saw the piece of content focus on SKETCH just 'being him'. With his catch phrases and well known sayings.. well it was just 'very him' but all at a higher production level.
You can see the YouTube version here:
However the content was originally posted on TikTok where it went viral
Overall, a great collaboration and ad piece focused on creators, from the brand to the creator involved.
Congrats to all!
Brand: BEST by The Sidemen
Talent: Sketch
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The reason why we have a 'Entertainment & Comedy' core at The Gold Studios
Chris J. Smith | Talent Director - Head of Partnerships