What's the true value of golf instructors? (Plus more)

It’s prime golf season in the northern hemisphere. A good time to think about PGA professionals and their contribution to golf’s ecosystem.

The role of PGA professionals continues to evolve. No longer are PGA professionals expected to be the jack of all trades at a golf course; a retailer, tournament director, and competitive player who teaches a few lessons in between other tasks.?

How will the changing role of PGA professionals disrupt the economics of golf instruction? We explore this question with our helpful friends?Orbis Golf in the latest Gather White Paper below.

Also, we want to give a warm welcome to the team at 54, our latest Founding Member of the Gather Collective!

Enjoy.

GATHER WHITE PAPER #12: WHAT'S THE TRUE VALUE OF GOLF INSTRUCTORS?

The golf instruction business is experiencing a paradigm shift.?

In addition to technological advancements, there is recognition of how golf instruction influences the game’s wider ecosystem.

Effective golf instructors have always recognized the impact they have, but with the help of data, other industry stakeholders are recognizing instructors’ influence too. Consequently, financial arrangements between instructors and golf facilities are evolving. And the broader golf industry is recognizing the value instruction brings beyond the lesson tee.

This white paper has implications for a variety of golf businesses. For example, should course designers put more emphasis on the value of practice facilities to owners and operators? Should golf instructors pay golf courses to use their facilities, or should golf facilities pay instructors to provide golf programs?

Should public and private golf courses hire the same type of instruction team? Considering the influence of instructors, is there an opportunity for the wider golf industry to leverage their services?

These questions and other are addressed in this Gather White Paper. Enjoy the read.

READ HERE

NEW GATHER COLLECTIVE FOUNDING MEMBER: 54

At Gather, we strive to bring together industry change-makers. That's why we are incredibly excited to announce 54 as Founding Members of the Gather Collective!

54 set out to redefine the value in sports entertainment from the ground up through bold and holistic thinking. A perfect fit for the Gather Collective.??

At Gather, we believe that diversity of thought helps us see, and solve, our business challenges differently. That is why we formed the Gather Collective–so golf’s leaders can reframe their growth strategy through a different lens.

If you or your business would like to be part of Gather’s Collective, please contact Adam Keable.

THANK YOU

Our community is growing and with it is our ability to provide greater insights.

Please pass this newsletter onto friends and colleagues who you feel it will, or should, resonate with.

As always, thank you for being here, for being part of this journey and for your attention.

All the best,

Team Gather