What’s the trick to creating quality content that sticks? And how can it be scaled for growth and momentum for 2023?

In an increasingly noisy digital landscape, personalizing and humanizing your content continues to be a key driver for success in the near future.

With artificial intelligence (AI) on the rise, and the ever-growing presence of mediocre content published each and every day, users and clients look to authentic, unique content more and more.

How do you accomplish this? Experts cite that original research and finding your own voice are two drivers for creating thoughtful, inspiring content that resonates with your audience.?

Go beyond the algorithm of what your competitors are doing. Commission surveys, conduct interviews with your customers, and define the face of your?buyer persona?to understand who you’re really wanting to reach.?

Even if you are in a large, competitive space, carving out a niche where you can speak with unique insights is another way to stand out in the digital realm.

Sharing real-life stories or case studies with your audience can elevate your humanity in the eyes of your target audience. Unlike a search engine, your audience will immediately notice your?thought leadership?and could become loyal to your brand as a result.

When it comes to creating your content, defining the?VOICE?of your brand can be the difference between building trust and just sounding like another competitor in your space.?

Below I dive into eight content marketing tips for you to consider implementing into your strategy for next year 2023.?

Trend #1:

Focus on Creating Personalized, Humanized Content

Trend #2:

Keep Track of Your Audience’s Shifting Needs?

Trend #3:

Embrace Empathy, Research, and Storytelling?

Trend #4:

Approach Content as a Revenue Driver

Trend #5:

Focus on Your Click-Through Rates (CTRs) in Search

Trend #6:

Create More Short-Form Video Content

Trend #7:

Make Content Audits a Priority

Trend #8:

Use Data and Automation to Scale and Streamline

Conclusion

Since every brand is unique, your content marketing strategy should be founded on an understanding of the nuances of your industry and your ideal customers. We hope these insights, collected from thousands of sources around the globe, will help marketers reach new heights with their efforts next year!

See you in 2023!