What's the Travel Industry's Record on Sustainability?
First Things
Earth Day took place this weekend, so to mark the moment Skift Associate Editor and Archivist Rashaad Jorden wrote?A Short History of the Travel Industry’s Sustainability Efforts. The story looked at how hotels, airlines, destinations, and cruises have performed around climate change the past ten-plus years. “Travel brands loudly proclaim their commitment to sustainability, but many of them have a long way to go to ensure their words aren’t lip service,” Jorden said in an email to me on Friday.?Read the story in full to see what he means.?
Top Headlines
Regardless of whether it is Russians behaving badly in Bali or others, the Indonesian government appears prepared to implement rigid restrictions to combat these incidents.
‘Deception’ may be too strong of a word in this case, but the media attention goes to show that customers do not like to feel that they’ve been swindled. A quarter of customers pay the tip, but how many of them know it?
All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city’s dollars, other destinations could potentially follow its example.
Marriott’s new ad campaign for its loyalty program doesn’t explicitly mention online travel agencies. But the ad’s gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else?
领英推荐
Erratic airfares will likely be a theme over the course of the year. The question is how damaging, reputationally speaking, will the settling down period be for American Airlines, compared to the financial gains — short or long term.
Higher airfares between European hubs and lower carbon emissions are behind a significant shift to trains, with the trend likely to continue for the rest of the year as more rail operators begin competing across borders.
Impact of AI Survey
We want to hear from you. How are new AI tools like ChatGPT impacting your job and company.?As a thank you, we will share the report once live.
Chart of the Week: Tourism Emissions
Have travel companies made progress in making their operations greener? Or are they still paying lip service to the environment??Read the story in full.?
Brands mentioned this week: 万豪酒店 , Hopper , American Airlines , Greater Sedona Chamber of Commerce & Tourism Bureau
新型能源 | R&D | 制造业 | 澳大利亚人 | 中国
1 年It's fascinating to see the numerous opportunities for the hotel industry to enhance their sustainability efforts. Investing in power conditioning equipment, such as power factor correction, harmonics mitigation, voltage regulation, solar and wind energy, UPS systems, and battery energy storage systems (BESS), could significantly contribute to a greener future. By adopting these technologies, hotels can not only reduce their carbon footprint but also demonstrate their commitment to responsible tourism, attracting environmentally-conscious travellers. Let's hope more hoteliers recognize these opportunities and take the necessary steps to make a positive impact on the planet.
Empowering Hotels and Destinations | Boosting Visibility, Reach, Direct Bookings, Reputation and Economic Sustainability | Digital Transformation Expert | Keynote Speaker | Thought Leader.
1 年PART 2 of 2 Without restoring economic sustainability, it will be very challenging to address any other aspect of sustainability - ecological, social and cultural. Without restoring the economic sustainability for hospitality and tourism businesses and entire destinations there will be no sustainable tourism development. Economic sustainability is the core foundation of the holistic approach of sustainability as otherwise the means and resources are missing. Digital transformation, democratization of digital technology, capacity building in destinations is therefore a key element to restore economic sustainability, enable suppliers to become more resilient, get them independent from OTAs, reduce cost and complexity and enable them to take back control of their own visibility, digital presence, reputation, communication and foremost distribution.
Empowering Hotels and Destinations | Boosting Visibility, Reach, Direct Bookings, Reputation and Economic Sustainability | Digital Transformation Expert | Keynote Speaker | Thought Leader.
1 年PART 1 of 2 Rafat Ali Skift - I always find that the word SUSTAINABILITY has become inflationary used. Also, it is very often reduced to just climate and/or plastic and emissions etc. I strongly believe that SUSTAINABILITY in the hospitality and tourism industry must be looked at more holistically. It is much more than just CO2 emissions. In order to achieve sustainability, it is important to address both the root causes and the symptoms of environmental, social, and economic challenges. Due to the pandemic, the polycrisis and especially the defective value chain of OTAs, the economic sustainability is no longer a given. This is especially true for destinations in low and middle income destinations where Tourism has a mandate to create prosperity through employment, education, youth and women development etc. In the current poly crisis situation and with the defective OTA value chain, the tourism mandate is at stake in such countries. Suppliers not only pay 60% to 80% of their GOP, lose customer control, but also lose in their own visibility and rate sovereignty. This is not economically sustainable. It is of utmost importance to restore economic sustainability of hospitality & tourism businesses and entire destinations.