What’s Ticking ? Vol 7 (1)

This week we look at:?

1. Rival IQ's 2024 social media benchmark report?
2. Live-stream game testing on Instagram?
3. Threads tests post drafts?

2024 SOCIAL MEDIA INDUSTRY BENCHMARK REPORT

The long-awaited annual Rival IQ benchmark report has arrived, brimming with Facebook, Instagram, Twitter, and TikTok metrics across 14 industries. Dive into insights covering the best post types for each channel, crucial hashtags, and data from over 2,100 brands. Here's a quick glimpse of the key highlights.?

• Brands experienced a slight dip in organic engagement. ? TikTok engagement rates dropped by around 50%, while Facebook saw a modest increase.?
• Posting frequency varied. ? It increased a little on Instagram and TikTok while decreasing on Facebook and X.?
• It’s all about the holiday hashtags. ? Almost every industry earned top engagement rates from holiday-hashtagged posts.?
• Reels overtook video on Instagram. ? It’s the most engaging post type by rate on the ‘gram.?
• TikTok is (still) topping the charts. ? With a median engagement rate of 2.63%. TikTok still performed better than any other channel by a mile.??
• Higher Ed and Sports Teams are still the industries to beat. ? These industries outperformed due to a smart combo of quality content and frequent posting.?

Download the full report here.??

INSTAGRAM TESTS LIVE-STREAM GAMES

Instagram is experimenting with a new features to enhance the live-stream experience. Selected live broadcasters can now choose and play games interactively with their viewers within the app.??

Instagram's move into live-stream gaming signifies a paradigm shift, unlocking innovative marketing opportunities. Integrating gaming in campaigns enhances audience engagement, providing a fun, interactive experience. It not only benefits brands but also invites tech enthusiasts to explore, understand, and implement new technologies.?

Source: GetAssist.net?

THREADS TESTS POST DRAFTS?

The Threads team has initiated a live test of post drafts, allowing users to save an unfinished post for later use.?

Users with draft access are currently limited to saving only one post. To create a post for later, compose it in the composer and swipe down to save the draft. The Threads app features a distinct composer icon in the bottom bar to indicate an unsent saved draft.?

Source: TechCrunch?

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