What’s Ticking ? Vol 5 (4)
Clockwork UK
We are an award-winning creative agency that specializes in social, content and production.
Welcome back! Here's what's ticking this week:
NEW GENERATIVE AI FEATURES ANNOUNCED IN GOOGLE?
Currently, Google is testing recommendations for search campaigns while unveiling new Chrome features. Let's take a look at these updates.
Google announced 3 new generative AI features this week, including the ability to create custom backgrounds using text prompts, a writing assistant to help compose better queries and posts, and a process to suggest and automatically sort topic groups for open tabs.
Google is expanding the use of its Gemini AI model to Google Ads, introducing a chatbot on the right side of the ad composer screen to assist advertisers in building better Search campaigns by generating relevant ad content, including creatives and keywords, through a chat-based experience, and it also provides visual elements to create custom visuals based on product landing page images.
NEW UPDATES FROM TIKTOK TO KNOW
TikTok is on the verge of transforming user experience with extended 30-minute uploads, plus enhanced accessibility through new text size options, and a potential generative AI breakthrough focusing on facilitated search in-stream.
As spotted this week, TikTok is testing 30-minute video uploads. The potential for longer clips offers expanded monetisation possibilities, improved revenue sharing for creators, and a strategic move towards becoming a primary destination for entertainment.
领英推荐
TikTok introduced a new accessibility feature allowing users to adjust text size through a slider in Settings, enhancing the overall user experience. However, it’s worth noting that it applies to system text and not captions within video clips.
TikTok's Chinese counterpart, Douyin, launched a generative AI search feature, allowing users to input questions and receive responses from both internal and third-party sources. If adopted by TikTok, this could enhance its role as a search discovery platform, offering more targeted search results and driving in-app matches.
X SHARES 2024 MARKETING CALENDAR
Streamline your 2024 content planning with X's latest marketing calendar—a user-friendly resource offering an interactive overview of essential dates and events, complete with country-specific filters and a downloadable full listing.
Start your planning now.
Do you have a social, content or production brief you would like help with?