What’s in it for them?

Would you like to take your business to the next level, but are unsure how best to do this?

If you want some fresh ideas and tested frameworks that can help you improve your company for the future and explore exciting new opportunities, I have created this newsletter for you.

This isn’t about quick fixes. I want to guide you towards sustainable success, but to do this you have to get better before you can get bigger.

The Challenge

Fundamentally, businesses only exist to provide something.

Therefore, it is important not to become too introspective and solely focus on what your organisation needs. Without customers to buy, employees to work and partners to assist, you have nothing.

It can be easy to get fixated on the money you are making, or the numbers your recording, but this is generally of no interest to the majority of your stakeholders. Why should your clients, suppliers, or even your employees care if you have increased your profits over the past year? This only becomes relevant to them when they begin to experience the associated positives.

Get into the mind of your stakeholders and work out what your organisation means to them.

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The Solution

Too many businesses neglect their existing stakeholders in their chase for further trade. It may look good in the books that X number of people have been onboarded in the past month, but this does not take into account the likely investment of money and effort that achieved this. Also, from a practical point of view, your lines of communication are already open with them, rather than starting conversations that may go nowhere, or negotiating the restrictions of GDPR.

Reaching new clients is broadly a positive thing, but to retain and increase the value of existing contacts it pays to show your appreciation.

For clients: Offer discounts and loyalty schemes, as well as acknowledging relationship milestones to keep them coming back.

For employees: Praise people specifically, who have gone above and beyond; have them in mind for promotion.

For partners: Give them a gift at a festive holiday or invite them to a work social, so they can get to know your team better.

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Happy stakeholders are the foundations of any business; do everything to keep them that way.?

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My Suggestions

1. Do you have an ideal and specific plan for each stakeholder group, to map out where you want your business to take them?
2. What touchpoints do you have with your key stakeholders? Are these sufficiently regular?
3. How could you surprise and delight your most loyal stakeholders?

Hello, I’m Nick Cramp. I’ve been working as business owner and coach now for around three decades.

During this time, it often occurred to me that many leaders feel unfulfilled by their work, which seemed a pity given the amount of time and effort they have invested. I want to change this, so have created and collected a selection of the best strategies for business improvement.

My main mantra is that an organisation must get better before bigger. The reason for this is that without the best people, processes and systems, you have no springboard to reach that next level and sustain this success.

In 2021, I published my book Better before Bigger – Rethinking Business Success, which alongside my coaching and courses, outlines a holistic approach to running a thriving company.

I want to guide ambitious leaders towards the best practices and results, so their reality can align with their ambitions.

Take the Business Limitations Review to ensure you're heading in the right direction...

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