What’s it Takes to “Go Mobile”? Five Questions you need to Answer

So how do you get there – On Mobile?

The mobile App market has grown substantially over the years and is yet to grow exponentially. Realizing the huge boons and benefits Apps can bestow, Every Business, Fortune 500 companies and Entrepreneurs are trying to get a piece of gold in this “App-Profit-Rush”. Everyone is looking to synergize with best mobile application development companies to go live, at the earliest, and to reap the market benefits.

If you’re an entrepreneur and have an app idea, looking to enter the market – It’s the right time you do it. But before you start you have to understand, that the whole game is not just about the aspiration to create and deliver an app, it’s about how to do it and how to do it well! You have to “Go-Mobile” the perfect way, and that needs some brainstorming, some exploring and some questions you have to ask yourself before you start.

So, to understand what it takes to “Go-Mobile”, here are the five questions you need to answer:

What is the scope of your app? The Objective and the Possibilities

Having a great idea is the first stepping stone, but to get on the roads you have to understand the prime objective of your app. Will your app be built around your business or your app will be the business? In either case, you need to have a clear definition of your product. What the app is going to do? What purpose will it solve? What will be the core appeal? How is it going to make lives better for the users?

This means you have to get a clear understanding of the scope of your app; This will help you know all the possible features you have to get your app doing; especially if you are launching the app for the first time, it is highly advisable to not to leave out a single feature you can’t do without. In a nutshell, keep it minimal and ensure that it solves the core purpose.

Who is your Target Audience?

You may have a hunch that you have a great mobile app idea. But you need to define that key reason why people are going to open your app, say twice a day or once in two days and let your app have a space in their devices.  You have to understand that particular trigger, the need of your users and identify that specific group of people who will use your app.

For e.g. If your app is on health diet for kids, your users will mostly be Moms. Similarly, users can be devoted gamers, elderly, teenagers, working group, professionals etc. If you take time to define your target audience first, you will save a lot of time and money during app development and promotion stages. You have to do a need based segmenting, to align your thinking with the users.  If you are lucky in identifying your target users, you can look at the app from their point-of-view, get features that will help them – and this way you will get your apps loved by the users.

What Technology, Platform and Resources You Need?

One of the biggest questions, which can put you in dilemma, is the need to decide what platform (or technology) you want to develop your app on. This can have a huge impact on your app’s potentials due market penetration and specific platform’s popularity. The answer does not come easily; you have to do a lot of digging in the details of devices, OS, platforms which have a greater acceptance etc. There are multiple platforms available for Mobile App Development – iOS, Android, HTML5 and there are several ways of doing it - native, Cross Platform, Hybrid, Xamarin etc. Based on your business requirement you need to identify the best possible options that can get your app live.

Once you decide the platform and the development methodologies, you have to search for the best available resources that can accomplish your idea. Given the market demand of professional, expertise and proficiency is something scarce in the market and you have to choose only the best of it – to deliver exceptions that can change the game for you.

How will you bring Users Onboard?

After the app launch, the first action to reach the users is the discovery and downloading of your app. So what is the X-factor? Why would someone take that effort of going to the App Store or the Play Store, and search for your app? It relates to a whole lot of things including Pre-App Launch Marketing. You have to create App Awareness - Before you launch the app, you have to spread words about the features of your app, or the problem it will solve, to create awareness. Make People excited about your app. Run Promotional Campaigns to get your app noticed. This will help your app get discovered fast and then downloaded. In such a huge noise of millions of apps in the app stores, only you can help your app gain heights.

All these On-boarding strategies have to be written point blank and synchronized with your app development strategy. Employ some good launch strategies. Viral marketing is something you need to dig a lot in. What will be the drivers? What important problem your app solves and how well can you communicate that to your potential users.

How will you engage your users? Keep Your Apps Sustaining!

Once the app reaches the user’s devices, you need to clearly define those triggers which bring your users to your app repeatedly. Plan your user engagement and retention strategies well;

• Make time to time updates and upgrades in your app
• Keep on adding 1-2 features in your apps time to time
• Take continuous Feedbacks and reviews from your user, and incorporate them
• Fix any bug or issues that is reported
• Ensure that your app doesn’t become a lot intrusive.
• App Notifications should be minimal, users should not feel irritated
• Leverage community effect.

About Chrome Infotech

We are the globally reputed Mobile App Development Company; powering businesses develop next generation mobility solutions. We have been the technology partners for several businesses, helping them become the Mobility Leaders. We are decades-ahead in creative thinking, which makes us the most preferred choice when it comes to mobile app services.

If you have an app idea, we can help you “Go-Mobile”. We will be happy to be a part of your app development strategy; together we can deliver creativity. Feel free to call us for any immediate queries. We’ll get back to you and take your idea ahead – Go live with us.