What’s the Story with Sivano?

Having spent years in the travel industry working with thousands of US and Canada-based travel agents through Koveli, it became apparent to me that most travel agents had neglected their online presence. Focusing their time and energy on getting new leads and bookings, they had missed the opportunity presented by social media to achieve just that. At the same time, social media has now become the most popular and effective marketing channel, making it crucial to have a strong online presence to not only boost business, but actually remain competitive.

On the other end of the spectrum, I saw travel agents paying obscene amounts of money to marketing agencies using the ‘one-size-fits-all’ approach, which, as we know, tends to fit no one. The same kind of cookie-cutter posts are used for several clients, and have no personality, emotion, or personal feel to them, which, in turn, means the audience has no interest in engaging with them. And that’s just an unfortunate return on investment waiting to happen. That’s why I decided to create Sivano.

Sivano is an exclusive digital and social media marketing agency for forward-thinking travel agents in the USA and Canada. Our focus is on social media, exceptional content, and creating an overall irresistible online persona for our clients. Our outside-the-box boutique approach allows us to enhance our clients’ marketing and branding efforts, whilst offering bespoke solutions and unmatched creativity. There’s no ‘one-size’ or ‘cookie-cutters’ with Sivano – everything is tailor-made. Our industry knowledge helps us come up with effective digital strategies while keeping the client’s unique personality in mind.

My goal with Sivano is to ensure that travel agents have the time and energy to focus on what they do best – send travelers on amazing vacations. At the same time, we’ll be taking care of their online persona, making sure they always look their best and bring in bookings even when the agent’s sleeping. Agents will have more free time to focus on what matters to them, while their business keeps growing. Seems like a no-brainer to me.