What's the story? May 2023
Welcome to the May edition of What's the story? As always we're excited to bring you the latest news in the world of marketing, including trends, innovations, and insightful words of wisdom.
What are the hottest TikTok accounts? What the heck is going on with Twitter? What does Einstein have to say about imagination. Sit back, grab a cup of coffee, and let's dive in! ?
The 2
Trends and interesting advances
1. Coachella weekend live-streamed on YouTube?
YouTube expanded its free coverage of the 2023 Coachella music festival by live-streaming performances on all of its stages. This partnership is a fantastic example of social platforms utilizing both their paid and free subscriptions and various content formats.
Some features of the streamed festival included YouTube Shopping, which enabled people who couldn't attend to still get a keepsake from the weekend, and YouTube Premium subscribers who were treated to “Premium Pre-Parties” to watch artists preparing backstage.
This sets precedent for your brand to create immersive experiences for followers with live streaming. From live streaming a behind-the-scenes tour to a CEO Q&A session, brands can create a sense of exclusivity and intimacy, allowing followers to feel privileged and more connected. By using interactive elements like polls and chats, brands can also engage and encourage feedback from their audience.?
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2. TikTok's most followed accounts
Brandwatch took a deep dive into the top followed TikTok accounts and their rise to fame. From dance crazes to comedic skits, these accounts have amassed millions of followers and are shaping the culture of this social media platform.
Is your company on TikTok? Is it time to engage with a new audience and showcase your brand's personality through this fun and creative app. Check out the Brandwatch report for some inspiration.
The 5
Developments in digital
Has Twitter gone to the dogs? Has AI finally become sentient and is ready to take over the world? Has TikTok gone political?
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The 6
Words of wisdom
'Imagination is more important than knowledge' - Albert Einstein?
The quote continues, “…Knowledge is limited. Imagination encircles the world." This is true for the world of marketing.?While knowledge is certainly important, especially when it comes to understanding your target audience, competitors, and industry trends, imagination is what sets your brand apart. It allows you to come up with creative, innovative marketing strategies that can capture audience’s attention.
However, imagination needs to be balanced with knowledge. This knowledge helps you make informed decisions and ensure that your imaginative ideas align with your overall marketing goals.
At 256, we understand the importance of both. We work with our clients to develop creative and effective marketing strategies that are grounded in research and knowledge, while also pushing the boundaries of imagination to create something truly unique and impactful. Does your company follow the same principles?
Unlock the talent in your team?
Discover the intfluencers on your team and let them shine with 256 video production
Everybody has heard of influencers, but have you heard of intfluencers? Intfluncers is a 256 term we use to describe the 'internal' stars in your business who can represent your brand online. They help tell authentic stories which we script and produce through our Shine video production service.
We'll help you find and develop your intfluencers, bring your vision to life, and create high-quality videos that showcase your products, services, and brand. By featuring your employees in your videos, you'll not only showcase your products and services but also highlight your company culture and values.?
Whether it's an explainer video, a testimonial, or a company culture piece, we can work with you to create a video that accurately reflects your business. So, what are you waiting for?
Let us know your thoughts on the news we've shared!
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