What's stopping your digital growth?

Welcome back to?The Future of B2B Digital Commerce?newsletter! ??

?In conversations with B2B leaders, three myths about digital commerce do still keep coming up. These myths often lead to missed opportunities, outdated strategies, and unmet customer expectations. Let’s look at them.

Myth #1: B2B buyers don’t shop online like B2C customers

?B2B transactions are often seen as formal, relationship-driven, and too complex for digital platforms. But today’s B2B buyers demand seamless, self-service experiences, just like they expect in their personal lives.

The truth is,?57% of B2B buyers complete the buying journey without ever contacting a sales rep. The expectations of convenience, speed, and personalization aren’t just for B2C anymore.

Myth #2: B2B digital commerce is too complex to succeed online

It’s true that B2B deals involve customized pricing, complex configurations, and approval processes. But advanced digital commerce platforms have evolved to handle these intricacies. Solutions like Litium integrate seamlessly with ERP and CRM systems, enabling real-time pricing, inventory updates, and tailored workflows. The result??Streamlined operations that simplify the buying experience for both you and your customers.?

Myth #3: Digital commerce will replace personal relationships

Many fear that going digital means losing the personal touch that builds trust. But the opposite is true.?Digital commerce frees up time for sales teams to focus on strategic, value-driven customer engagements, while routine transactions happen efficiently online. It’s not about replacing relationships—it’s about enhancing them.

The takeaway?

Believing these myths could mean falling behind in an increasingly competitive market. Embracing digital commerce isn’t just a strategy; it’s a necessity to meet modern customer expectations.

Do you agree, or are there other myths you think are holding B2B companies back?

Thank you for reading?The Future of B2B Commerce! Stay tuned as we continue to explore the key trends shaping tomorrow’s B2B landscape.

Want to dive deeper? Check out our guide, The ultimate B2B guide 2025 for digital commerce for actionable insights and data to guide your strategy. 90 pages of must have information if you want to excel your game in digital sales.

Cheers ?? Malin

?? Work with Litium

Whenever you're ready, here are 3 ways Litium can help you:?

1. We help B2B companies scale their business and build revenue growth with our platform for digital commerce.?

2. We’re keen to build a community around B2B commerce, sharing our knowledge and insights. Join our tribe and share your ideas and learnings!?

3. Crafters of commerce. We work with a B2B expert network; our ecosystem of partners and advisors have extensive knowledge and experience in digital transformation. The expertise is second to none.

Reach out if you want to discuss your opportunities: [email protected] or contact me directly at [email protected].