What’s Stopping Your Business from “Going Global”?

Thought you might be interested in an article What’s Stopping Your Business from “Going Global”? and thought I’d share a few points with you here. I’ve found some relevant information here so if I find more, I’ll be sure to pass it on.

They don’t know where to start

Expanding a company beyond the borders of your own country has quite a few dimensions and for business owners who don’t already have international experience, this is uncharted territory. For most entrepreneurs, juggling the demands of an existing business with the uncertainties and variables that an expansion brings seems like a tall order. And for many, the whole thing seems like an overwhelming task. “I wouldn’t know where to begin”, is a phrase I hear fairly often.

They think they can’t afford it

Many entrepreneurs see the process of creating an international expansion strategy as a complex one that can only be carried out by an expensive consultant. In other words they believe that sort of project is beyond their reach. Or they believe that implementing an international expansion will be more costly than they can afford.

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Thanks,

Robert