Whats Stopping You Doing What You Know You Should or Could Be Doing?

So, I’ve been a Business Coach for 14 years…and in all that time, I’ve NEVER once coached a Business.

I’ve coached Business Owners…

I’ve coached unique individuals…amazing people who wanted to improve the performance of their business, solve challenges that were stopping the growth of their business…and oftentimes find a way to work less hours…to create a business that could work without them having to work, ALL the time.

BE X DO = HAVE

So…BE X DO = HAVE is a concept that’s often used in coaching small & medium sized business owners.

When I first talk with a business owner, we talk about what it is that they want to HAVE…what’s the result that they’re looking for?

And regardless of what the goals are for that particular person – increased profits, better sales conversions, a more reliable team, less overwhelm, better marketing, an easier life, more personal income - the next step is to work out the plan and prioritise the action to be taken…

What it is that the business owner will need to DO to HAVE that result…

But…honestly, that’s the easy part.

Where it gets more complex…is working out who it is that the business owner needs to BE or to Become in order to actually be capable of working that plan…and Doing those tasks and taking the necessary action.

?? - What skills do they need to learn?

?? - Do they need to change the way they ‘lead’ the people that works for them?

?? - Do they need to change the way they communicate?

?? - What underlying beliefs do they have that may be stopping them taking action?

?? - How do they manage themselves and their own productivity?

?? - What do they need to start doing?

?? - What do they need to stop doing?

?? - What do they actually need to ‘unlearn’ to be able to bring their business to the next level?

And this is where good coaching can be powerful.

The majority of business owners are highly resourceful, hardworking and intelligent.

They instinctively know a lot of what they need to DO.

The magic happens when coaching gives the business owners the insights into why they currently continue to do what they do, or more importantly don’t do!!!

So many times, it’s not about adding more information and more strategy…it’s about removing the obstacles that’s stopping us finally moving forward…and oftentimes we don’t even know they are there...oftentimes we 'don't know what we don't know'.

Do you recognize this in yourself and in your own business?